Provide Commerce acquires Sincerely, Inc; terms not disclosed

theflyonthewall.com

Provide Commerce, the parent company of e-commerce gifting brands ProFlowers, RedEnvelope, Personal Creations, Shari’s Berries, Gifts.com and others, has purchased mobile gifting startup Sincerely, Inc. Provide Commerce is a subsidiary of Liberty Interactive Corporation, attributed to the Liberty Interactive Group.

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