GM Signals Big Trouble On Its Chevrolet Business [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:
Commonwealth, a Detroit-based shop made up of Omnicom and Interpublic teams that was specifically created to handle General Motors, is in trouble. Even though Alan Batey said that there would be "no change" for the Goodby-McCann conglomeration when he took over Joel Ewanick's role as global CMO, Commonwealth just lost its ad duties for the Chevy Silverado. Publicis' Leo Burnett will now take over as its lead advertising agency.
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24/7 Media promoted Michelle Smith from director of product management to senior director. Sonjoy Ganguly was hired to take the role of senior director, product management.
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