SAN JOSE, CA--(Marketwire - Mar 27, 2013) - Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its Facebook certified Conversion Tracking and Measurement solution, which measures customer conversions based on both impressions and clicks all the way through the conversion funnel, allowing marketers to better understand the path taken leading to a conversion, determine lifetime value of customers, and increase social ROI. Compass Labs' Conversion Tracking and Measurement solution is linearly scalable, currently serving tens of billions of ad impressions across 10 countries worldwide.
By attaching pixel view tags to Facebook ads, all ad impressions and clicks are sent to Compass Labs' tracking and measurement server. Additionally Compass Labs pixels can be placed on every page and step of the conversion process to detail the entire customer story. The ability to pixel across a multi-step conversion process enables marketers to determine the ideal ad frequency to lead to conversion, as well as see where customers are abandoning the conversion process to reveal customer stumbling blocks. Impressions and clicks can also be tracked at the ad level and tied back to specific targeted audience segments, revealing the most influential targeting parameters, ad placements and creatives, guiding paid content strategies and revealing audience insights based on conversion.
"We are very excited about our comprehensive conversion tracking and measurement capabilities that allow marketers to finally realize the ROI of social advertising," said Compass Labs co-founder and CEO, Dilip Venkatachari. "With a Facebook-certified, internationally effective solution, we are providing marketers with the ability to truly understand the unique stories behind customer conversions. In addition to providing insights that help guide the strategy behind the conversion process, we are solving a large piece of the social ROI puzzle."
Compass Labs' tracking and measurement solution, available to CLIQ Ads Manager customers, works to tie pixels and click tags to post-conversion behavior, allowing businesses to measure the lifetime value of customers acquired via social advertising. For example, a major financial services brand is currently leveraging Compass Labs' measurement technology not only to identify those who convert by filling out an application for services, but also to track and optimize based on ongoing usage level and profitability of the newly acquired customers. The ability to provide a 360 degree view of the customer acquisition process is another step in Compass Labs' mission to bring social ROI full circle.
For more information about Compass Labs' CLIQ Ads Manager and Social Intelligence platforms, visit http://www.compasslabs.com. To sign up for a free 14 day trial of the Compass Labs CLIQ Social Intelligence platform and instantly get access to rich brand, audience and content intelligence to guide owned, earned and paid social media strategies, please visit: http://compasslabs.com/socialintelligence/
About Compass Labs:
Compass Labs applies science to social media marketing with two platform solutions for brands and agencies: CLIQ Ads Manager and CLIQ Social Intelligence. CLIQ Ads Manager takes the guesswork out of social media advertising and replaces it with sophisticated campaign management tools, analytics and insights. CLIQ Social Intelligence enables marketers to monitor and measure their social presence, while gaining rich audience and content intelligence to guide owned, earned and paid media strategies. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visit www.compasslabs.com, follow @compasslabs on Twitter or like us on Facebook at www.facebook.com/CompassLabs.