OMAHA, NE--(Marketwired - Apr 30, 2013) - Fueled by a growing aging U.S. population and changes in consumer habits, the demand for multivitamins has reached an all-time high. To fill this need, Complete Nutrition, the nutritional supplement retailer known for its consultative approach to health and fitness, expands its general health offerings with TruForm, a new line of multivitamin packets formulated with condition-specific needs in mind.
Recent industry research shows that multivitamin usage has outpaced that of single vitamins, which has played a significant role in the demand increase. That trend is expected to continue in the foreseen future as the growing older population of Americans turn to multivitamins to maintain health and ward of age-related health issues. According to the US Census Bureau, the number of Americans aged 65+ is expected to more than double between 2012 and 2060, from 43.1 million to 92.0 million.
Complete Nutrition developed TruForm by analyzing the leading vitamin packets on the market, and then enhancing their benefits by combining the most effective vitamins available for general health support with advanced blends of nutrients and herbs that boost metabolism and target the most common aging health concerns in men and women.
Designed for continuous daily use, TruForm multivitamin packets supply the full amounts of vitamins and minerals. TruForm also elevates metabolism levels to support ongoing weight loss through its Metabolism Boost Blend, a non-stimulant proprietary blend of high amounts of vitamins B12 and B6, which aid in energy production and metabolism, and key herbal extracts such as Wakame, Hawthorne, Cocoa bean, Holy Basil, Cayenne and CoQ10.
"We've taken the most effective vitamins, minerals and supplements and combined them in convenient all-in-one packets for health-conscious people of all ages and lifestyles," said Dr. Nicholas Rupcich, chief formulator for Complete Nutrition. "Taking TruForm multivitamin packets is like having an expert nutritionist guide your daily vitamin intake."
The TruForm line includes:
- Women's Fit & Active - Promotes general health, supports metabolism, burns fat, maintains bone density, and improves energy, mood and focus.
- Mature Women's Lean & Healthy - Promotes general health, and targets age-specific concerns such as cognitive performance, cardiovascular health, bone density, and a slowing metabolism.
- Men's Power & Performance - Promotes general health, elevates testosterone, enhances strength and endurance, builds muscle, supports metabolism, and increases energy, mood and focus.
- Mature Men's Lean & Healthy - Improves overall health, boosts metabolism, and targets aging concerns such as prostate health, testosterone elevation, cognitive performance and cardiovascular health.
Complete Nutrition offers more than 200 exclusive general health, weight loss and sports nutrition supplements. Complete Nutrition's consultative staff -- made up of certified personal trainers, nutritionists and others experienced in health and fitness -- offers a one-on-one approach with expert advice to help customers reach their long-term health goals.
TruForm multivitamin packets are available now at all Complete Nutrition stores. For more information or to find the nearest store, visit CompleteNutrition.com.
About Complete Nutrition
Complete Nutrition is a network of high-quality nutritional supplement retail stores whose mission is to create a safe and effective weight loss management, sports nutrition, and healthy aging program to help customers look better, feel better, and perform better. Since 2005, Complete Nutrition has been helping people achieve their health and wellness goals by offering exclusive supplements in the form of customizable solutions. Staff members are athletes, certified personal trainers, nutritionists, and other people with experience in the fitness and health supplement retail industry. Founder Cory Wiedel and President Ryan Zink were named finalists of the Ernst & Young Entrepreneur Of The Year® 2012 Central Midwest award. Complete Nutrition was recently named to the Entrepreneur 2013 Franchise 500. Complete Nutrition also earned the following top honors from Entrepreneur Magazine in 2012: Franchise 500 award recipient, No. 2 Top New Franchise, No. 36 Fastest-Growing Franchise. Additionally, Complete Nutrition was named to the 2011 Allbusiness.com AllStar Franchises Top 300 list. For more information about Complete Nutrition, call 866-366-5766 or visit CompleteNutrition.com.