BROOKFIELD, Wis., June 9, 2014 /PRNewswire/ -- Connecture, Inc., the leading provider of Web-based information systems used to create health insurance marketplaces, today announced that Christopher Neuharth, the company's vice president of product design and user experience, will present a session at the America's Health Insurance Plans (AHIP) Institute 2014 conference held June 11-13 at the Washington State Convention Center in Seattle. The interactive session will provide attendees with a frank appraisal of the evolving single-carrier private exchange landscape and offer strategies insurers can use to educate consumers while empowering them to select and enroll in the right health plan.
In the session, Neuharth will also demonstrate how carriers can use the newest, next generation, single-carrier marketplaces to serve and keep customers as they transition from employer-sponsored to individual coverage at different points in their lives – a capability that will increasingly be crucial for success. He will also share insights gained from Connecture's significant research into how Americans purchase health insurance, as well as proven steps carriers can take to engage the full spectrum of shoppers, including those who are selecting and enrolling in coverage for the first time.
The session will be of particular value to industry professionals that sell or administer health insurance products sold through single-carrier private exchanges. Session details include:
- What: The interactive session "Your Consumers, Your Exchange: What the next generation marketplace can look like."
- When: Thursday, June 12, from 4:55 p.m. to 5:40 p.m. PDT.
- Where: Room 6A at the Washington State Convention Center – Note: Attendees are also invited to visit Connecture at booth # 908 in the Institute 2014 Exhibit Hall.
- Who: Session presenter Christopher Neuharth, vice president of product design and user experience at Connecture.
"For carriers, the shift to operate a private exchange presents a unique opportunity," said Neuharth. "Health plans are uniquely positioned to personalize their exchange around their members' personal history and health needs. As we see consumers shift between group, individual, subsidized, and Medicare products there is an opportunity to simplify these decisions, increase retention, and build customer loyalty. In this session, we will discuss what this type of solution can look like and how to align it towards your long-term goals."
More than 75 percent of the nation's 25 largest health insurance carriers rely on systems from Connecture to sell their products online – whether it's through skilled brokers, private exchanges – single and multi-payer – or public exchanges. Connecture offers a wide range of modular, highly-customizable commercial off-the-shelf products that can be easily configured to meet carriers' unique needs when working with individual consumers, employers, brokers, the government marketplace, and when serving consumers over and under 65 years of age.
Connecture is the leading provider of Web-based information systems used to create health insurance marketplaces and exchanges. Its industry-proven solutions enable consumers – both over and under age 65 – employers and brokers to more easily shop for, purchase and renew health insurance while minimizing back-office administrative expenses for health plans. Connecture's solutions include a wide range of proven distribution platforms for the commercial insurance industry and the public sector and are provided to health plans, state insurance marketplaces, the federal government, private exchanges and insurance brokers. More than 33 million Americans shop for their health insurance through systems built by Connecture, and more than half of the nation's 20 largest plans rely on them to sell, administer and manage their plans and products effectively. For more information, visit www.connecture.com.
Davies Murphy Group
- Health Care Industry
- health insurance
- health insurance marketplaces