Consumers Vote Duncan Hines Decadent Red Velvet Cupcakes 2014 Product of the Year

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Consumers Vote Duncan Hines Decadent Red Velvet Cupcakes 2014 Product of the Year
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PARSIPPANY, N.J.--(BUSINESS WIRE)--

-More than 50,000 consumers voted Duncan Hines® Decadent Red Velvet Cupcakes, a portfolio brand of Pinnacle Foods, Inc., the 2013 Product of the Year in the Specialty Foods category. Global market research company, TNS, conducted the Consumer Survey of Product Innovation.

Duncan Hines Decadent Red Velvet Cupcake mix is the first in the baking aisle to offer not just their decadent red velvet cupcake mix, but also cream cheese frosting mix and a pastry bag for consumers to fill and top their cupcakes. This unique cupcake kit allows at-home bakers to create professional quality desserts with the ease of ready-made products and without paying bakery prices. Duncan Hines® Red Velvet Cupcakes are a great example of Duncan Hines’ commitment to innovation, reinforcing their leadership in bringing new ideas to the baking category and inspiration to our consumers.

“We’re honored that Duncan Hines Red Velvet Cupcakes are a 2014 Product of the Year winner, and are thrilled to see our dedication to innovation and easy inspirations appreciated by our valued consumers,” said Fran Hinckley, senior director of marketing for Duncan Hines. “Our leadership in the baking category comes from working with our passionate bakers to introduce surprisingly easy ideas to take traditional cake mixes beyond the box. ”

Product of the Year is the largest consumer-voted award for product innovation, and currently operates in more than 30 countries to help guide consumers to the best product in the market, while rewarding manufacturers for quality and innovation.

Duncan Hines® Decadent Cupcake line includes Decadent Red Velvet Cupcakes, Decadent Chocolate Lover’s Cupcakes, Decadent Strawberry Cheesecake Cupcakes, and Limited Edition Pumpkin Spice Cupcakes.

About Duncan Hines®

Duncan Hines® inspires today’s passionate bakers to “bake on” by exploring the endless possibilities of innovative and decadent baking creations. The Duncan Hines product line includes more than 80 mixes ranging from cakes and brownies to muffins and cookies as well as ready-to-spread frosting. With a relentless commitment to quality, every product and recipe is developed in celebration of Duncan Hines, a real man and foodie who, before Fodor’s or Zagat, traveled the country in search of the best culinary and pastry inspiration. For more information on Duncan Hines, log onto www.duncanhines.com. Duncan Hines® is a portfolio brand of Pinnacle Foods Group LLC.

About Pinnacle Foods

In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2013 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 13 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles, Mrs. Butterworth's® and Log Cabin® table syrups, Wish-Bone® and Western® salad dressings, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.

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Contact:
Media:
For Pinnacle Foods
strat-igence, Inc.
Jessica Coelho, 908-230-5777
jcoelho@strat-igence.com

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