Consumers Want Broader Acceptance of Card Payments

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Many consumers today may not like to carry a lot of cash with them, and therefore many may have difficulties making purchases at some businesses. As a consequence, more Americans would like to see merchants begin to accept card payments.

One of the most pressing issues consumers see in credit and debit payment innovation is the fact that many businesses, particularly smaller ones, do not accept cards, and 40 percent of adults say they would like to see them do so in the near future, according to a new poll from Ipsos Public Affairs. This was especially true among younger consumers, as 48 percent of those under the age of 35 responded in this way.

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Further, that younger demographic believes it will rely more on non-cash payments this year than last, the report said. For instance, 22 percent said they expected to use PayPal or similar electronic payment systems more often in 2013, compared with just 11 percent in 2012. Another 16 percent said they’d likely make more payments using their mobile device, up from 5 percent last year. And when it comes to debit, 22 percent said they’d use traditional debit more regularly (compared with 10 percent in 2012), and 12 percent believed they’d use reloadable prepaid cards with greater frequency, compared to just 4 percent the year before.

Moreover, about 79 percent of those polled said that new payment options being made available to them have made it easier to make purchases in their everyday lives, the report said. The other 21 percent believe that the wider variety of choices – which now includes credit, debit, prepaid debit, e-payments, mobile purchases and more – have complicated the issue.

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Another 34 percent of those polled also said that broader acceptance of debit and credit is the innovation of which they are most likely to take advantage, the report said. However, only 26 percent thought this would likely be true of consumers in general.

Consumers are leaning more on new technology to make purchases all the time, and card issuers are now trying to meet rising demand for options by developing a number of new technologies, or rolling out those that already exist – such as chip and PIN credit and debit cards – to a wider audience.


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