The Container Store Urges Brides and Grooms to Shower Themselves with Organization

Retailer Launches New Bridal Shower Guide

Business Wire
The Container Store Urges Brides and Grooms to Shower Themselves with Organization

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The Container Store's new Bridal Shower Guide features ideas for using its products in new ways - such …


The Container Store today announced the launch of its new Bridal Shower Guide, which offers tips, ideas and inspiration for the ultimate, organized shower. With the introduction of the guide, the retailer also kicks off a monthly contest where brides can win a $1000 Store More Card, by creating a Pinterest Board called “The Organized Shower.”

The Container Store’s Bridal Shower Guide provides customers with tips, ideas and inspiration for throwing the ultimate “themed” bridal shower including:

The guide is available in stores, online and via direct mail to select customers. It is supplemented online at with more how-to’s and suggestions for shower decorations, do-it-yourself party favors, FREE downloads, checklists and the perfect gifts for each shower theme.

“Brides and grooms are not only wanting showers that are creative, stylish and fun, but they are also looking for gifts that will help them blend their two households after the big day, keep their busy lives organized and help them save time after they say ‘I do’,” said Melissa Reiff, President and COO of The Container Store. “Our new inspirational shower guide gives friends and family of the happy couple wonderful new ideas and twists on the time-honored tradition of throwing a celebrated wedding shower.”

As they prepare for their shower, brides and grooms can create a gift registry either in one of the retailer’s stores or online at Additionally, The Container Store has partnered with Wedding Paper Divas to offer discounts on shower and wedding invitations at Brides and grooms are also encouraged to also create their own Pinterest board called "The Organized Shower" and pin inspiring details of how their dream shower would look for a chance to win a $1,000 Store More Card from The Container Store. A new winner will be chosen each month through March 2015.

About The Container Store

The Container Store (TCS) is the nation’s leading retailer of storage and organization products and the only retailer solely devoted to the storage and organization category of retailing. The company originated the concept of storage and organization retailing when it opened its first store in 1978. Today, the retailer has 64 store locations nationwide that each average 25,000 square feet. The Container Store has over 10,000 products to help customers save space and, ultimately, save them time. As the pace of modern life accelerates and being organized is not a luxury anymore but a necessity, The Container Store is devoted to making customers more productive, relaxed and happier by selling customized, complete solutions. Since its inception, the retailer has nurtured an employee-first culture and couples its one-of-kind product collection with a high level of customer service delivered by its highly trained organization experts. The company has been named to FORTUNE magazine’s 100 Best Companies To Work For® – 15 years in a row. Visit for more information about store locations, the product collection and services offered. To find out more about The Container Store’s unique culture, Foundation Principles and devotion to Conscious Capitalism, visit the retailer’s blog at


The Container Store
Casey Shilling, 972-538-6621
Nina Smith, 972-538-6679
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