HUNTINGTON, NY--(Marketwire - Feb 19, 2013) - Compliance Systems Corp (
Under the terms of the transaction, Boylesports will "private label" its cutting edge, online wagering platform for the SeanieMac.com brand. Boylesports will also provide SeanieMac with technical and back office support as well as front office support and full customer service. Boylesports will work with SeanieMac.com to jointly create and implement marketing activities to promote the SeanieMac.com brand.
In addition to brand building and marketing, SeanieMac will focus on providing its customer base with unique SeanieMac.com features, odds and promotional wagering specials -- starting with the GAA games and quickly expanding through the sports book, casino, poker, games, bingo and more.
Boylesports: Privately Held, Industry Leader
Headquartered in Dundalk, Ireland, just 50 miles from SeanieMac's headquarters, Boylesports is Ireland's largest independent bookmaker with an estimated 1.2 billion Euros in 2012 gross revenue and over 1,200 employees. Established in 1989 by John Boyle, Boylesports is focused on the Irish/UK marketplace in addition to operations spanning Australia, France, Germany, Canada, Greece, Hong Kong and Spain. It is a Tier I Bookmaker and one of the largest in Europe, highly rated as professional, passionate about sports & betting and committed to delivering an unrivalled gaming experience and superior service (www.boylesports.com).
Its betting platforms slated to be extended through SeanieMac include online, telephone and mobile apps. Of the seven leading Internet gambling companies based in the United Kingdom, Boylesports is the only one not publicly traded. Boylesports management will actively participate in the SeanieMac marketing programs including managing its online Affiliate Program, SEO and various other marketing activities.
SeanieMac.com Customers to Win
While the Company will benefit through a comprehensive partnership with Boylesports for a highly scalable business model, SeanieMac.com customers will be the big winners. SeanieMac customers will be able to wager with a boutique, locally owned Internet gambling firm with historically strong roots in the Irish culture, hospitality, media and sports. To ensure brand value and loyalty, SeanieMac will provide its customers:
- An industry leading wide range of events, sports and markets on which to wager, with extremely competitive odds and specials, starting with GAA and the sports book.
- A user friendly experience featuring a market leading platform such as Sports Book, Games, Casino, Bingo and more.
- Live streaming of selected events such as GAA games or horse racing, which are free for the customer to watch with a minimum bet placed.
- An "open wallet" account in which a customer can have the one account for all offerings covering Sports Book, Casino, Poker, Games and Bingo.
- As much information and stats as possible for each wagering event offered, such as jockey silks, the form of the horse and expert analysis of the thoroughbred race.
Commenting on the joint venture, COPI Chairman of the Board, Sean "SeanieMac" McEniff, said, "We have invested many months, and a couple million dollars, preparing for the SeanieMac commercial launch and the most important component of the business model was selecting the right platform partner.
"We have complete confidence in Boylesports. Led by the highly respected entrepreneur John Boyle, they are our ideal partner to provide a premier customer experience, risk management and superior services for economical outsourcing of all those sophisticated back and front office functions.
"This allows the SeanieMac team to do what we do best: sales, marketing, branding and public relations to encompass tourism, hospitality industries, Irish sports and its former athletes. Rather than compete with Boylesports, the JV enables both partners to focus on what we do best, and capitalize on the SeanieMac all-Irish and GAA sports book niche.
"This is a major milestone for SeanieMac, and we are excited to plan a strong and successful launch of wagering operations in March. Currently, we are focusing on a major, multi faceted media campaign, which will feature a number of prominent former GAA and extensive television and other media buys, the details of which we plan to announce shortly."
Details about the JV are available in the Company's recent SEC filing on Form 8K/A.
Boylesports is the largest independent bookmaker in Ireland (www.boylesports.com). Headquartered in Dundalk, County Louth, Boylesports has 175 retail branches throughout the country. In addition to their retail stores, Boylesports operates a telephone betting service, "Fon-A-Bet", and Internet-based betting and gaming services. Boylesports employs over 1,200 people through its gaming operations. Turnover in 2012 is estimated to be over 1.2 billion Euros.
SeanieMac Limited is a development stage Irish company. It owns and operates www.SeanieMac.com, an online sports and casino wagering web-based platform serving gamblers and plans to launch wagering operations next month.
While the site offers wagering for many categories outside of sports, SeanieMac intends to capture the Irish market by initially focusing on the Gaelic Athletics Association (GAA) or Gaelic Games as well as Irish horse racing and soccer. Its mission is to offer a market-leading, user-friendly website for online gambling, including sports betting and casino gaming.
Safe Harbor Statement
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, financing, market acceptance and competition.
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