CHICAGO, IL--(Marketwire -08/14/12)- In the news release, "Mattersight Announces Release of Predictive Net Promoter Score Analytics," issued earlier today by Mattersight Corporation (MATR), we are advised by the company that an additional paragraph has been added above the paragraph "About Mattersight." Additional minor edits are in the first paragraph. Complete corrected text follows.
Mattersight Announces Release of Predictive Net Promoter Score Analytics
CHICAGO, IL -- August 14, 2012 -- Mattersight Corporation (MATR) today announced the expansion of its Behavioral Analytics service with Predictive Net Promoter Score® (or NPS®) Analytics. Predictive NPS Analytics automatically predicts the NPS score a customer will give following an interaction. Using Mattersight's Predictive NPS Analytics, every captured customer interaction is given a NPS score, without needing the customer to complete a survey.
Prior to Mattersight's Predictive NPS Analytics, companies had to rely on surveys to measure NPS. This approach requires the customer to opt-in to a survey, resulting in several issues and challenges:
- Results that are not actionable, especially at the employee level
- Small sample sizes that are not statistically valid
- A survey respondent population that often doesn't match the typical customer population
- Decreasing survey response rates due to over-surveying and customer survey fatigue
- The high cost of implementing surveying tools
While companies increasingly understand the connection between NPS, customer acquisition, loyalty, and repurchase rates, until now they have found that NPS surveys lack actionable information to measurably improve NPS.
Mattersight's Behavioral Analytics Service solves this problem by automatically analyzing every second of every captured interaction, using millions of proprietary algorithms and unique behavioral models. The output of this analysis is hundreds of contextually accurate data attributes. Using advanced predictive modeling techniques, these data attributes are correlated to customer satisfaction and the resulting models assign a NPS score to every captured interaction. Mattersight deploys these advanced predictive analytics using its SaaS+ delivery model, combining analytics in the cloud with deep customer partnerships to drive significant business value.
"We have a number of customers leveraging Net Promoter Score as a key metric to measure company performance," said Kelly Conway, Mattersight's President and CEO. "With Predictive NPS Analytics, we're excited to offer them the ability to measure NPS for every customer after every captured interaction."
Mattersight's Predictive NPS Analytics solution leverages its strong competencies and expertise managing big data. Every day, Mattersight captures over 70 trillion data attributes, applies over 2 million algorithms, executes over 250 billion computations, and processes over 350 TB of data in order to provide its customers with new and contextually accurate information to understand their customers and improve their operations.
To learn more about Mattersight and the Behavioral Analytics Service, visit www.Mattersight.com.
Net Promoter, NPS, and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld, used under license.
Mattersight is a leader in enterprise analytics focused on customer and employee interactions and behaviors. Mattersight's Behavioral Analytics service captures and analyzes customer and employee interactions, employee desktop data and other contextual information to improve operational performance and predict future customer and employee outcomes. Mattersight's analytics are based on millions of proprietary algorithms and the application of unique behavioral models. The company's SaaS+ delivery model combines analytics in the cloud with deep customer partnerships to drive significant business value. Mattersight's applications are used by leading companies in Healthcare, Insurance, Financial Services, Telecommunications, Cable, Utilities and Government. See What Matters™ by visiting www.Mattersight.com.
Vice President of Marketing and Product Management