Coty announces new organizational structure

theflyonthewall.com

Coty announced a new organizational structure that aims to reinforce the company's growth path and strengthen its position as a global leader in beauty. The organization design will evolve from two stand-alone divisions, Coty Prestige and Coty Beauty, to a more integrated model built around categories and regions while maintaining prestige and mass differentiation and unique treatment in brand building, product development and sales execution where it represents a critical success factor. The move is expected to bring a more holistic view of consumer evolution and growth opportunities by product category, resulting in a sharper innovation approach. This global effort is also expected to improve coordination and resource allocation between channels and markets, and to increase focus on specific consumer and retailer needs of each region. Further, it will eliminate duplication, ultimately bringing operational efficiencies to help accelerate Coty's path to profitable growth and generate additional resources to be re-invested behind Coty's power brands and strategic markets.

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