Create Restaurant-Quality Indian Dishes At Home With New Indian Essentials™ Seasoning Mixes

PR Newswire

SPARKS, Md., June 24, 2014 /PRNewswire/ -- Indian food in the U.S. is one of the fastest growing ethnic cuisines today – with a 69 percent sales growth.[1] Now, a new line of easy-to-use Indian seasoning mixes from Simply Asia® Indian Essentials™ is helping people in the Chicagoland area enjoy this popular restaurant cuisine right at home. These mixes make favorites like tikka masala and butter chicken, which can traditionally take hours to prepare, incredibly easy with a three-step recipe that is ready in just about 30 minutes.

Indian Essentials mixes help you create real Indian food easily in your kitchen – simply by adding a few ingredients that most people already have on hand, like chicken, onion and tomatoes. Just like traditional Indian cuisine, which builds off a foundation of toasted, blended spices, Indian Essentials offers an authentic combination of spices that achieves restaurant-quality flavor at home.

Indian Essentials in Five Varieties
Indian Essentials Seasoning Mix varieties feature traditional Indian flavors with natural spices and no MSG:

  • Butter Chicken – Butter Chicken is a restaurant favorite, and this seasoning mix – made with an aromatic blend of traditional Indian spices including turmeric, red pepper and paprika – makes it simple to enjoy at home. Tender chunks of chicken and onions are sauteed then simmered in a creamy tomato sauce for an authentic-tasting, homemade meal. 
  • Chicken Biryani - This classic one-skillet Kashmiri-style dish is made by simmering chicken in a creamy yogurt sauce with this mildly spiced seasoning mix, then serving with basmati rice, cashews and raisins.
  • Chicken Tikka Masala - Create this mildly spiced creamy tomato curry dish, which is the most popular Indian dish in the U.K., in less than 30 minutes by simmering this blend of coriander, turmeric, red pepper and garlic with chicken, onions and cream.
  • Chicken Curry - This curry seasoning mix lets you recreate the iconic Indian meal in less than 30 minutes. This medium-spicy curry combines chicken, onions and tomatoes to become a complete meal when served alongside basmati rice or naan bread.
  • Saag Aloo - Made with spinach and potatoes in a medium spiced curry sauce, this traditional vegetarian dish tastes great served as a main meal or as a side dish.

Look for Indian Essentials Seasoning Mixes in the ethnic foods aisle at stores like Jewel, Meijer, Walmart and Strack & Van Til in the Chicagoland area.

About Simply Asia
Simply Asia® offers a range of authentic products – from ready-to-eat meals to sought-after ingredients needed to create Asian food at home. Perfect for all skill levels, Simply Asia products are shelf-stable, imported from Asia and use only the highest-quality, natural ingredients. Following long-kept traditional recipes, our sauces and seasonings capture each Asian region's distinct character and flavors. The Simply Asia family of brands includes Thai Kitchen, which offers popular coconut milk, curry pastes and noodles; Simply Asia, which offers stir-fry ingredients and noodle bowls; and Indian Essentials, which offers authentic Indian seasoning mixes to recreate restaurant-quality meals at home. Visit www.SimplyAsia.com and www.ThaiKitchen.com to explore products and recipes.

Simply Asia is one of McCormick & Company's (MKC) portfolio brands. As a global leader in flavor with more than $4 billion in annual sales, McCormick has built a portfolio of flavor brands that enhance people's enjoyment of food all around the world. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates, a clear focus on product quality and innovation in flavor.

The Flavor of Together
Together with its Flavor Forecast 2014: 125th Anniversary Edition, McCormick is inviting people across the country to share their flavor stories – including those about exploring new Indian flavors at home - at www.FlavorofTogether.com.  For every story shared on any of McCormick's brand websites or social channels, McCormick will donate $1, up to $1.25 million, to United Way to help feed those in need.

[1] Sales growth recorded from 2000 to 2010. (Source: Mintel) 

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