This makes sense. Consider how the iPad Mini presents itself to a casual gadget user. Starting at $329, not only is it less expensive than the full-sized iPad, it's smaller and more portable.
Yes, the internals aren't as fast as the big iPad, and the screen isn't as sharp as gadgets with Apple's Retina display technology, but everyday users concerned with web browsing, email, and reading over all else don't care about processor speed.
On top of that, when you consider that the iPad Mini comes with the same options as the 10-inch model (up to 64 GB storage with or without 4G LTE), it's easy to see how it comes off as the same device at a better price.
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