Nearly Half of Manilla Users Anticipate That Their Bank Bill Pay Usage Would Increase If the Service Were Integrated Within Their Bank’s Website, According to User Data
NEW YORK, NY–(Marketwired – Oct 23, 2013) – New data released from account management service Manilla.com (www.manilla.com) revealed that 84 percent of Manilla users prefer online statements to traditional paper mail, according to an October survey. Earlier data from a Q1 2013 Manilla survey showed that 65 percent find it easier to visit their financial service provider’s website through Manilla’s aggregated, partner-friendly experience, which is designed to simplify and organize consumers’ bills and accounts.
This consumer data demonstrates that the Manilla digital organization service is addressing a growing consumer need for solutions that simplify their lives and that an opportunity exists for banks to leverage Manilla to increase consumer engagement.
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