CVSL Launches "Connections" Rewards Program, Hertz Is First Partner; Others To Be Continually Added

PR Newswire

DALLAS, Jan. 15, 2014 /PRNewswire/ -- Members of social networks within the CVSL [stock symbol: CVSL] family of micro-enterprise companies will receive the privileges of a program announced today called "CVSL Connections™."  The program will offer persons affiliated with CVSL companies a growing list of discounts and other benefits on a wide range of products and services.

The Hertz Corporation is the first of what soon will be many partners participating in the program, CVSL's chairman John Rochon said.

Anyone who is an independent sales force member, a member of their social network, an employee of any CVSL company, or a CVSL shareholder is eligible to receive the benefits of the CVSL Connections program.  The CVSL companies will share information about how to use these benefits directly with all who are eligible.

Hertz is offering discounts to all members of CVSL Connections and free membership in the Hertz #1 Club Gold® loyalty program, which rewards points toward free rentals. Members may obtain their Hertz Discount Code by sending an email to: hertz@cvsl.us.com. They will receive an email response instantly with the code for them to use while making their Hertz reservations.

"One of CVSL's most powerful and attractive features as we grow will be our ability to give millions of members of our virtual family a dazzling array of discounts, benefits and advantages on all kinds of great products and useful services," said Mr. Rochon. "Over time, we're going to build CVSL Connections into a program that millions of people around the world will want to be part of. 

"For Hertz, this is a great way to use personalized, word-of-mouth advertising to reach our large and growing social networks within our multiple CVSL companies.  For partners such as Hertz, this also essentially eliminates the substantial cost of acquiring a large group of new customers," he added.

"We're delighted to welcome a respected global company like Hertz as our initial CVSL Connections partner.  Hertz is the first of many more to come.  We intend that soon many other companies will be offering similar benefits to members of our extended CVSL family.  This is just the beginning.  We plan to build a large consumer cloud of connections to benefit everyone in the world of CVSL," added Mr. Rochon. 

About CVSL

CVSL is a growing group of micro-enterprise companies that connect social media networks into an ever-expanding virtual "community" of social commerce. CVSL companies currently include The Longaberger Company, a 40-year old maker of hand-crafted baskets and other home décor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a direct seller of tools designed for women as well as home security systems; and Agel Enterprises, a global seller of nutritional products in gel form as well as a skin care line sold under the Ageless™ brand, operating in 40 countries; Paperly, which offers a line of custom stationery and other personalized products; and My Secret Kitchen, a U.K.-based seller of gourmet food products.  CVSL also has signed a letter of intent with Golden Girls, which purchases gold and tradable jewelry

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Such statements include statements regarding our anticipated revenues, and our growth.  Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements are only expectations and involve known and unknown risks, uncertainties, and other factors; our growth may not continue as anticipated and our revenue may not be as expected and  the risks outlined under "Risk Factors" in our Annual Report on Form 10-K for our fiscal year ended December 31, 2012, our Forms 10-Q, including the one issued  for the period ending September 30, 2013 and those discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations.  Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.

CVSL Media Contact:  Russell Mack (rmack@cvsl.us.com
CVSL Investor Relations Contact:  Scott Pumper (scottp@cvsl.us.com)

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