dELiA*s Selects MarketLive to Help Launch New eCommerce Sites

Leading Apparel Retailer for Teen Girls Chooses MarketLive to Create Optimized Shopping Experience That Connects With Their Consumer

Marketwired

PETALUMA, CA--(Marketwire -02/27/12)- MarketLive, Inc., the leader in eCommerce software and solutions, today announced that New York-based dELiA*s, Inc. (NASDAQ: DLIA - News), a direct marketing and retail company for teenage girls and young women's apparel and lifestyle products, has selected MarketLive to power its online growth initiatives for the company's two brands, dELiA*s and Alloy. MarketLive was selected for its powerful suite of eCommerce features and will create new sites that will grow sales by increased conversions, enhanced social marketing strategies and best practices for SEO and SEM.

After an in-depth search and analysis of eCommerce technology providers, dELiA*s selected MarketLive because of its robust technology features and ability to create a customer shopping experience that aligns with its brands and customer-base. MarketLive's flexible eCommerce platform is planned to integrate the online store with social marketing and mobile commerce to create a successful online experience, increase conversions, loyalty, and a full shopping bag at checkout.

"We chose MarketLive specifically for its approach to a long-term relationship and strategic guidance for growing our online business. They genuinely understand the importance of knowing our customer and providing a unique shopping experience that will help maximize sales," said Walter Killough, dELiA*s CEO. "We're pleased with the new partnership and look forward to working with MarketLive to expand our online objectives and fuel our company's overall growth."

Upon completion, the new sites will run on the MarketLive Intelligent Commerce Platform, bringing the highest levels of performance, reliability and flexibility to both dELiA*s and Alloy through powerful eCommerce software, reliable IT infrastructure, and custom-built features to create a personalized shopping experience based on a shopper's specific behavior.

"We are excited to work with dELiA*s and help create a new shopping experience that caters to their customer-base of teenage girls and young women. MarketLive's Intelligent Commerce platform will provide dELiA*s with the performance, reliability and flexibility they need to effectively grow their online brand as well as their bottom line," added Mark Pierce, CEO of MarketLive.

About dELiA*s, Inc.

dELiA*s, Inc. is a direct marketing and retail company comprised of two lifestyle brands primarily targeting teenage girls and young women. Its brands -- dELiA*s and Alloy -- generate revenue by selling apparel, accessories, footwear and room furnishings to consumers through direct mail catalogs, websites, and dELiA*s mall-based specialty retail stores.

About MarketLive

Since 1995, MarketLive, Inc. has been the leading provider of enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Neutrogena, Party City, Perricone MD, Sports Chalet, Sundance, Helzberg, John Deere, Beach Body, Title Nine, Intermix and others. For more information, visit MarketLive at www.marketlive.com

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