Dealertrack Honored with Digital Dealer Website Excellence Awards

Dealertrack’s Interactive Solutions Team Recognized for Creating Dealer Websites that Convert the Highest Number of Website Visitors into Leads

Business Wire

LAKE SUCCESS, N.Y.--(BUSINESS WIRE)--

Dealertrack (TRAK) today announced that the company was honored with two Digital Dealer Website Excellence Awards for its work with Priority Chevrolet in Chesapeake, Virginia, and Fowler Toyota in Norman, Oklahoma.

Dealertrack’s Interactive Solutions received the awards in the following categories:

  • Greatest Share of Leads Among Website Visitors – Priority Chevrolet
  • Lead Volume – Fowler Toyota

Dealer Communications and Dataium established the Digital Dealer Website Excellence Awards competition in 2011 to recognize automotive dealers, managers and their website providers for exceptional performance of the websites they design, host, and support.

“Having the right digital marketing and retailing tools built into a dealership’s website is critical for capturing qualified leads and converting them into sales,” said Jamie Kent, general manager, Interactive Solutions, Dealertrack. “The Priority Chevrolet and Fowler Toyota websites are ideal examples of how these tools can assist dealers in achieving higher lead conversion rates by helping to optimize the maximum amount of shoppers visiting their websites.”

Dealertrack delivers a broad range of interactive, digital marketing and retailing tools and solutions, such as award-winning desktop and mobile website design, SEO, SEM, and social media and reputation management tools, to help dealers expand and enhance their online presence.

About Dealertrack Technologies

Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 20,000 dealers with more than 1,300 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling solutions.

TRAK-G

Contact:
Dealertrack Technologies, Inc.
Ken Engberg, 516-734-3692
kenneth.engberg@dealertrack.com
or
Michael DeMeo, 516-734-3691
michael.demeo@dealertrack.com

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