NEW YORK , Dec. 20, 2011 /PRNewswire/ -- Thursday, December 22, 2011 is the first day of winter, and this year it also marks 'National Keep Pets Safe in Winter Day ' thanks to Morton Salt 's pet-friendly ice melt Safe-T-Pet® and the ASPCA® (The American Society for the Prevention of Cruelty to Animals®). Morton and the ASPCA have teamed up for a public service campaign to raise consumer awareness about pet-related winter hazards and offer preventative measures to help keep pets safe.
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The campaign to share winter pet safety tips with the public is also hitting the social media scene. In addition to sharing important winter safety related news on its Facebook page, Morton is donating $1 to the ASPCA for every unique "like" it receives on the Morton Salt Facebook page through January 31 , 2012—up to $55 ,000—above Morton's initial donation of $20,000 to the ASPCA. So far, more than $34,500 has been donated by Morton to the ASPCA as a result of new Facebook "likes" received. Consumers can like the page through January 31, 2012 by visiting www.facebook.com/MortonSalt.
"The goal of 'National Keep Pets Safe in Winter' Day is to help save lives and reduce injuries related to harsh winter weather," said Morton brand manager Sara Matuszak . "We are thrilled with the support of the pet community in helping spread the word about the campaign and sharing safety tips with millions of pet owners across the country."
"Pet owners should know how to keep their furry friends safe during the winter, which is what we hope to raise awareness about through this public service campaign with Morton," said Elysia Howard , vice president of marketing and licensing for the ASPCA.
The ASPCA and Morton offer these guidelines for winter pet safety:
- Keep anti-freeze stored on high shelves in sealed containers, and quickly clean any spills or leakage;
- Limit outdoor time for pets when temperatures drop below freezing;
- Use a pet-friendly (salt-free and chloride-free) ice melter such as Morton® Safe-T-Pet® in areas where pets walk;
- Check warm spots on cars, such as hoods, where animals might seek shelter from the cold;
- Keep pets on a leash, especially dogs, as they can become disoriented or lost when once familiar surroundings are covered in ice and snow;
- Wipe paws clean after walking on ice and snow; and
- Make sure pets are wearing ID tags and proper outerwear as needed.
These tips can be found on Morton's website (www.mortonmelters.com) and on Facebook at (www.facebook.com/MortonSalt).
More about the ASPCA
Founded in 1866, the ASPCA (The American Society for the Prevention of Cruelty to Animals) is the first humane organization established in the Americas and serves as the nation's leading voice for animal welfare. More than one million supporters strong, the ASPCA's mission is to provide effective means for the prevention of cruelty to animals throughout the United States . As a 501(c)(3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit www.aspca.org. To become a fan of the ASPCA on Facebook, go www.facebook.com/aspca. To follow the ASPCA on Twitter, go to www.twitter.com/aspca.
More about Morton and Safe-T-Pet®
A company with roots that date back to 1848, Morton has established itself as America's trusted authority on salt based on consistent excellence and an evolving product line that continues to pass the test of time. Morton® Safe-T-Pet® ice melt continues this tradition. Developed with veterinarian support to be safer for your furry friends, Safe-T-Pet has a completely salt-and-chloride free formula which is less irritating and safer for pets' paws and stomachs, people, and plants, as well as paved surfaces, than plain salt. Safe-T-Pet can be purchased online or at major national retailers. For more information, visit www.mortonmelters.com or www.facebook.com/MortonSalt.
Contacts: John Eccleston , Tail Wag Media, 845.353.2685 johneccleston@tailwagmedia.com
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