If a company wants to stand out on social media, it has to have a personality.
But that basic marketing strategy knowledge didn't prepare anyone for Delta's surprise tweet today quoting Sir Mix-A-Lot's classic "Baby Got Back" — a song dedicated to a man's love of, well, butts.
Some social media manager has a taste for catchy '90s rap.
Even Jet Blue was impressed.
The tweet had a mixed online reaction.
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