DICK'S Sporting Goods Inc. (DKS), continuing with its aggressive store expansion strategy, is about to unveil yet another store in Texas. The new store will be located at the South Park Mall in South San Antonio, TX.
This store will be DICK'S Sporting’s 22nd outlet in Texas and will increase the overall store count in the country to 574. The celebrations to mark the opening of the store will commence from Jul 25 and extend over the weekend. Also, the store will remain open for longer hours over the same time frame.
The store offerings will include over 40 in-store services provided by DICK'S Sporting’s certified PROS in sports and outdoor specialties including, Bike, Golf and Fishing.
Moreover, in order to enhance footfall at its new store during the celebration, DICK’S Sporting announced a range of lucrative giveaways. The company will distribute free Reebok Play Dry T-Shirts to the first 100 people in queue on the opening day. Also, customers who reach early will get an opportunity to open the DICK'S Sporting Goods Gift Locker, on all three days. Further, on Saturday and Sunday, it plans to give free Mystery Gift Cards worth $5–$500 to the first 100 adults in line.
Apart from these alluring offers, the company has invited former San Antonio Spurs player and NBA All-Star Sean Elliott, to make a special appearance at the store on the final day.
We believe that DICK’S Sporting’s strategic measures of consolidating its store base and the use of technology to provide better services are likely to strengthen its relationship with present customers along with attracting new ones. These initiatives are expected to effectively promote its products. We believe that the company will also benefit from its in-store action and online growth plans.
DICK’S Sporting currently carries a Zacks Rank #5 (Strong Sell) as it recently posted lower-than-expected first-quarter fiscal 2014 results and lowered its fiscal guidance.
The company’s adjusted earnings of 50 cents per share not only missed the Zacks Consensus Estimate of 53 cents but also came below its own guidance range of 51–52 cents. Management blamed the miss on unfavorable weather conditions, which negatively impacted its golf and hunting businesses.
For fiscal 2014, management now anticipates earnings per share to be between $2.70 and $2.85, down from the previous forecast of $3.03–$3.08. Currently, the Zacks Consensus Estimate stands at $2.78 per share.
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Some better-ranked stocks in the same industry include Barnes & Noble Inc. (BKS), Office Depot Inc. (ODP) and Five Below Inc. (FIVE), each carrying a Zacks Rank #2 (Buy).