DICK'S Sporting Goods Announces Grand Opening Celebration in Alabaster, AL

D.J. Fluker to Make Special Appearance

PR Newswire

PITTSBURGH, April 14, 2014 /PRNewswire/ -- DICK'S Sporting Goods (DKS), the largest U.S. based full-line omni-channel sporting goods retailer, invites the community of Alabaster, Alabama to their three-day grand opening. The celebration runs Friday, April 25 through Sunday, April 27 at the retailer's new Colonial Promenade Alabaster location (200 S. Colonial Drive). Special extended store hours will be in effect all weekend. Store opens at 8:00 a.m. Friday and Saturday and 9:00 a.m. Sunday.  

Throughout the weekend, DICK'S will host a variety of giveaways, including a free Under Armour Tech™ T-shirt for the first 100 people in line on Friday and a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Saturday and Sunday. Guests who get in line early will receive their unique combination for a chance to open the DICK'S Sporting Goods Gift Locker at 7:45 a.m. on Friday and Saturday and 8:45 a.m. on Sunday.*  

On Sunday, former University of Alabama Offensive Tackle D.J. Fluker will make an in-store appearance from 12:30 p.m. to 2:30 p.m.** Fluker, who currently plays in the NFL, was a three-time National Champion at Alabama and a first-team All-American in 2012.

"We're excited to be joining Alabaster with the opening of our newest location," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "We look forward to offering the finest quality products and highest level of customer service to the Alabaster community."

The new location will be the retailer's 11th store in the state of Alabama and its 565th nationwide. The new store will offer over 40 in-store services performed by DICK'S certified PROS in sports and outdoor specialties such as golf, bike, fishing and team sports.   

Visit www.DICKS.com/Alabaster for more details.

*NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one t-shirt, mystery gift card and/or gift locker combination per person, per day. Must be 18+ for gift card and gift locker promotions. See store for details.

**Beginning at 9 a.m. ­­­local time, 250 wristbands will be distributed on a first-come, first-served basis on the day of event only.  Limit one wristband and one autograph per person.  Fans must have a wristband and must be in the Special Appearance line by 12:30 p.m. to receive an autograph. See store for details.

About DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods, Inc. is an authentic full-line sports and fitness specialty omni-channel retailer offering a broad assortment of high quality, competitively-priced brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer.  As of February 1, 2014, the Company operated over 550 DICK'S Sporting Goods stores in 46 states, 79 Golf Galaxy stores in 29 states and eCommerce websites and catalog operations for DICK'S Sporting Goods and Golf Galaxy.

Contact:
DICK'S Sporting Goods 
press@dcsg.com

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