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DICK'S Sporting Plans Grand Opening for 21st Georgia Store

In sync with its store expansion strategy, DICK'S Sporting Goods, Inc. DKS announced plans to inaugurate its 21st store in Georgia. The outlet, to be located at Perimeter Pointe in the city of Atlanta will have its grand opening celebrations from Mar 31 through Apr 2. In fact, this new store will take the company’s countrywide store base to 686. Additionally, it will also mark the seventh former Sports Authority location in fiscal 2017, converted to a DICK'S Sporting Goods outlet.

The new store will accommodate a variety of apparel, accessories and equipment, alongside providing top-of-the-line in-store services as per the requirements of the community. Furthermore, the Georgia location will house a fresh and improved footwear division in a bid to offer a wide selection of sports performance and casual footwear. The outlet will also have room for athletic and outdoor apparel along with the latest gear for team sports, fitness, camping, hunting and fishing.

In order to lure in customers during the celebration period, the company has announced attractive opportunities to win prizes. In fact, special guest like Atlanta Linebacker Deion Jones has also been invited to make an in-store appearance. In addition, visitors to the store first will be handed out a wristband for autograph till stocks last.

Prior to the opening of this new outlet, DICK’S Sporting announced plans to inaugurate three more new stores – one each in Florida, Arizona and California. Additionally, the company had earlier announced plans to open two new stores, one each in the states of Connecticut and California.

DICK'S Sporting has been aggressively expanding its store base and eCommerce capabilities to achieve its long-term revenue target in the range of $8.7–$9.0 billion by the end of fiscal 2017. Apart from strengthening its store network, DICK’S Sporting is also focused on developing every possible avenue to generate incremental sales.

This Zacks Rank #3 (Hold) stock has outperformed the Zacks categorized Retail – Miscellaneous/Diversified industry in the past one year. While the stock rose 3.4%, the industry fell 2%.

 



Moving ahead, we believe that this full-line sporting goods retailer will benefit from its in-store action, online growth and powerful marketing strategies. Further, the company’s customer-oriented efforts and healthy financial status also bode well, which is evident from its constant shareholder-friendly moves.

Key Picks

Some better-ranked stocks in the broader Retail/Wholesale sector include The Children's Place, Inc. PLCE, Big 5 Sporting Goods Corporation BGFV and MarineMax, Inc. HZO

The Children's Place, with a long-term earnings growth rate of 10.3% surged 48.6%, over the past one year. The stock sports a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.

Big 5 Sporting, a Zacks Rank #1 stock, has jumped 31.7% in the past one year. Also, it has a long-term earnings growth rate of 12%.

MarineMax, which carries a Zacks Rank #2 (Buy) has posted an impressive average beat of 131.2% in the trailing four quarters. In addition, the stock rose 27.7% in the past one year.

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Children's Place, Inc. (The) (PLCE): Free Stock Analysis Report
 
Big 5 Sporting Goods Corporation (BGFV): Free Stock Analysis Report
 
Dick's Sporting Goods Inc (DKS): Free Stock Analysis Report
 
MarineMax, Inc. (HZO): Free Stock Analysis Report
 
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