Make a Difference With a Picture -- Metro Photo Challenge Is Back

Marketwired

LUXEMBOURG--(Marketwired - Sep 2, 2013) - Cameras at the ready! Metro is thrilled to announce the return of the award-winning Metro Photo Challenge. Today, the 2013 edition of the world's biggest photography competition opens its doors to amateurs and professionals around the globe. With brand-new Instagram integration and an improved user interface, Metro Photo Challenge 2013 is raring to go.

Metro is incredibly excited about letting photographers loose on this year's themes: For 2013, photogaphers will be asked to 'sense' the world around them. Photography is the true universal language, which eclipses race, gender, culture and spoken language. Of course, cameras are experts when it comes to the visuals, but how will the photographers persuade it to capture other stimuli, like taste and touch? Visit metrophotochallenge.com for more information.

Fuelled by young Metropolitans' passion for photography, Metro Photo Challenge gives amateurs and professionals the chance to reach an audience of over 18 million daily readers across four continents.

"Building on the success of the 2012 Metro Photo Challenge, for this year's competition it was important to us that we innovate in a way which honors our community's loyalty, and to 'pay it forward'. So this year, join the fun and compete to win a unique photo expedition to Ghana, together with our partner 'Reach For Change', which are dedicated to improving the lives of children across the world through sustainable businesses. This African adventure is an incredible opportunity to document the actions of those who have committed their lives to making a positive change in their communities. But first? You'll need to convince our prestigious jury. Good luck to all!"- Jeremy Bryant, VP Marketing, Metro International

Metro Photo Challenge 2012:
Metro Photo Challenge 2012 won a grand total of nine prestigious awards -- including Best Digital Audience Usage, Best Engagement and Best Result -- from organizations such as INMA and Marketing Week. And we're confident that the 2013 edition will outdo even last year's staggering results!

Key stats:
225,000 photos
80,000 participants
2,000,000+ votes

Metro Photo Challenge 2013:

The winners of Metro Photo Challenge 2013 will take an eight-day trip to Ghana to experience the hidden side of Africa, far from the normally shown images in the news or travel brochures. The winner's expedition photos will be published globally in Metro, helping to raise awareness and create positive change for children all around the world. This amazing, life-changing prize is the result of an exclusive collaboration between Metro Photo Challenge and Reach for Change, the non-profit organization founded by the Kinnevik Group to improve the lives of children and young people.

"Reach for Change supports social entrepreneurs around the world who are dedicated to improving lives for children. This year, Metro Photo Challenge will be a celebration of these people, and hopefully we will inspire others to join our movement. The winner will not only win a life changing experience, but also help spread the word for a better world for children." - Sara Damber, CEO, Reach for Change

The Global Jury consists of an international panel of representatives from Reach for Change and the renowned photographers Alejandro Cartagena (Mexico), Liu Bolin (China), Bruno Bayley (UK), Lars Bech (Denmark), Ulrik Jantzen (Denmark), Urban Brådhe (Sweden), Colourbox representative Esben Darling Meng (Denmark), and representatives from Reach for Change (Sweden).

For the third consecutive year, Metro Photo Challenge proudly presents Colourbox.com as the Global Photo Partner. Colourbox.com is one of the top websites in the world for selling stock images to professional buyers from international brands and organizations.

Esben Darling Meng, CEO of Colourbox adds:
"We are thrilled to be working with Metro on the Metro Photo Challenge again in 2013. Metro's strong brand awareness combined with the demand for both local and international images from Colourbox's customers provide the perfect match for a mutually rewarding campaign. We look forward to seeing all the amazing images and strongly encourage participants to sell their photos through Colourbox.com."

Go to metrophotochallenge.com today to start collecting your votes, and watch our YouTube video at http://bit.ly/19Ip3PU exploring the themes.

For more information, please contact:
Jeremy Bryant, VP Marketing, Metro International jeremy.bryant@metro.lu
Jon Goland, Global Marketing Manager, Reach for Change jon.goland@reachforchang.org
Esben Darling Meng, CEO, Colourbox esben@colourbox.com

ABOUT METRO
Metro is the largest international newspaper in the world. Metro is published in over 100 major cities in 23 countries across Europe, North and South America and Asia. Metro has a unique global reach - attracting a young, active, well-educated Metropolitan audience of over 18 million daily readers.

ABOUT REACH FOR CHANGE
Reach for Change is a non-profit organization co-founded by the companies of the Kinnevik Group. Reach for Change supports social entrepreneurs improving lives for children in Europe, Africa and Asia. The vision of Reach for Change is to mobilize a global movement of smart, brave and passionate change agents, building a better world for children.

ABOUT COLOURBOX
Launched in 2005, Colourbox.com is one of the world's top websites for professionals to buy and sell stock images, illustrations and videos. With 6+ million images and videos and contributing photographers from all over the world, Colourbox.com services the needs of companies, universities and institutions worldwide.

Hear: http://hugin.info/132142/R/1726134/575884.pdf
Taste: http://hugin.info/132142/R/1726134/575885.pdf
Smell: http://hugin.info/132142/R/1726134/575886.pdf
Touch: http://hugin.info/132142/R/1726134/575887.pdf
Prize for global winner: http://hugin.info/132142/R/1726134/575935.png
Metro Photo Challenge 2013: http://hugin.info/132142/R/1726134/575988.pdf

Contact:
For more information, please contact:
Jeremy Bryant
VP Marketing
Metro International
jeremy.bryant@metro.lu

Jon Goland
Global Marketing Manager
Reach for Change
jon.goland@reachforchang.org

Esben Darling Meng
CEO
Colourbox
esben@colourbox.com

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