BEAVERTON, OR and CHICAGO, IL--(Marketwired - Oct 21, 2013) - Digimarc Corporation (
Knudson will join George Hanson, Vice President E-Commerce at Lane Bryant, Kacy Cole, Director Consumer Marketing at Tommy Bahama and Matt Wise, CEO of ePrize, in a compelling discussion on the power of enabling every marketing medium -- print ads, catalogs, direct mail, television and radio advertisements, retail signage, product packaging, etc. -- with mobile engagement capabilities to drive sales. Attendees will learn new approaches to increasing m-commerce, a market Forrester Research projects will reach $31 Billion in 2016, using personalized, engaging services across multiple channels.
In the Digimarc booth #40, RAMP attendees will see for the first time how Digimarc's patented technologies transform media and everyday objects -- including print, audio, video and packaging -- into mobile experiences, facilitating deeper consumer engagement at every touch point throughout a shopper's journey. View a sneak peek of Digimarc's mobile engagement solution at: http://www.digimarc.com/shoppers-journey.
"No one goes anywhere without their mobile device these days," said Knudson. "It's a ubiquitous tool with superior eyes and ears that, when combined with our patented technology, can help shoppers discover and engage with brands and retailers across every media vehicle they employ -- print, television, radio, packaging, signage -- you name it."
The Digimarc Discover platform helps brands and retailers simplify and enhance mobile consumer engagement, build brand loyalty and drive purchase opportunities from each component of their marketing campaigns. Brands maintain control of the complete consumer experience -- from the mobile application and post-scan experiences to engagement analytics. Detailed engagement metrics for each campaign element help marketers measure ROI.
To learn how to easily connect print and audio elements of marketing campaigns to online experiences in an existing iOS or Android mobile application, visit the Digimarc Discover Online Services Portal (OSP).
Digimarc Corporation (