Digital Element, the leading provider in geolocation and IP Intelligence solutions, today announced that it has received accreditation from the Media Rating Council (MRC) for the geographic location identifications reported by its NetAcuity® platform. Digital Element is the first company to attain MRC accreditation within the IP geolocation industry.
The MRC is the independent industry organisation whose mission is to ensure valid, reliable and effective audience measurement services. Specifically, MRC accreditation certifies that Digital Element’s geolocation identifications for US data at the Designated Market Area (DMA) level and above adhere to the MRC’s Minimum Standards for Media Ratings Research.
“We congratulate Digital Element on becoming the first geolocation vendor to achieve this important industry standard of quality,” said George W. Ivie, Executive Director and CEO of MRC. “This accreditation means the industry now has an MRC-accredited source for geolocation data to which it can turn, which ultimately can lead to enhanced confidence throughout the digital advertising ecosystem in the accurate measurement of campaigns at a local market level.”
Digital Element, a division of Digital Envoy, revolutionised the geolocation space when it first introduced NetAcuity in 1999.
“Achieving MRC accreditation means that we’re delivering on our promise to customers to provide the industry’s most accurate data for geotargeting,” said Rob Friedman, Executive Vice President, Digital Element. “Customers can now feel even more confident about the quality, depth and accuracy of our geotargeting capabilities. This accreditation validates the reason we’ve been the trusted partner to many of the world’s largest websites and brands as well as over a hundred ad networks for more than a decade.”
Evolution of NetAcuity
Since 1999, the NetAcuity platform has evolved to include much more than the newly accredited geographic information and now offers other IP Intelligence factors such as connection type, mobile carrier, NAICS codes, home/business user, SIC codes, domain name, company name, ISP, language, and more. In 2009, Digital Element introduced the only validated, partner-contributed geographic ZIP code and postcode level data, giving marketers reliable and accurate hyperlocal targeting capabilities. In 2011, an IPv6 database was introduced, representing the next evolution in the company’s NetAcuity technology.
About the MRC
The MRC is a non-profit Industry association established in 1964 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 90 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org.
About Digital Element
Since 1999, Digital Element has been providing global geolocation solutions that bring anytime, anywhere relevance and context to online initiatives – from desktops to mobile devices. The company’s patented technology has been certified and accredited to deliver real-time access to accurate and reliable location intelligence without invading Internet users’ privacy. For more than a decade, many of the world’s largest websites, brands, ad networks, social media platforms and mobile publishers have trusted Digital Element’s technology to target advertising, localise content, enhance analytics, and manage content rights as well as detect and prevent fraud. Visit www.digitalelement.com for more information on how to bring the offline power of location to the online world. Headquartered in Atlanta, Digital Element is a division of Digital Envoy Inc.
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