Digital Insurance Acquires Strategic Employee Benefit Services – Wellesley, Providence and Springfield

Massachusetts Firm Becomes Part of Digital Benefit Advisors’ Network, Forming Boston Division to Enhance Employee Benefits Client Services

Business Wire


Digital Insurance (, the nation's largest and most technologically advanced employee benefits-only agency, has acquired Strategic Employee Benefit Services (SEBS) – Wellesley, Providence and Springfield. The SEBS group, formally known as Northwestern Group Associates Insurance Agency Inc., now operates under the banner of Digital Benefit Advisors (DBA), a division of Digital Insurance, and will establish the company’s first office in Boston. Managing Principal Kevin O’Connor, along with his 14-member team, joined forces with DBA to provide clients expanded offerings and greater support.

“Bringing Kevin and his team into the DBA fold strengthens our presence in Massachusetts and across the Northeast,” says Mike Sullivan, executive vice president and chief marketing officer of Digital Insurance. “For the past 20 years, SEBS has taken a strategic approach to providing employee benefits programs while delivering cost-saving solutions to nearly 950 small and medium-sized companies across the country. With Digital’s communications platform and the company’s emerging private exchange solution, their clients will now receive even greater value,” adds Sullivan.

DBA combines the commitment of experienced, local market advisors with the sophisticated technology and innovative resources of a respected national company. Employers receive access to a broader variety of carriers, dynamic tools, proprietary products and the ability to effectively navigate the complexities of health care reform. One significant advantage includes direct policy holder access to a Customer Advocate Center, where knowledgeable and licensed Digital representatives answer benefits and policy questions, enabling employers to free-up overworked HR departments.

“Aligning with Digital will significantly broaden our capabilities and enable us to offer clients enhanced services and access to expert resources,” says O’Connor. “In light of the historic changes occurring in the benefits sector, aligning with an industry leader with a proven track-record will help us thrive and strengthen our marketplace position.”

About Digital Insurance

Digital Insurance ( is the largest, most technologically advanced employee benefits-only agency in the U.S. Distinguished by its focus on innovation and education, the company creates greater value for employers and inspires individuals to become more engaged health care consumers. Its largest division, Digital Benefit Advisors, is a national network of experienced, local market experts who deliver expanded offerings to businesses and organizations. Digital is a subsidiary of Fidelity National Financial (FNF).

For Digital Insurance Inc.
Wetherhead Communications
Debra Patterson, 404-843-8786
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