Digital Media Visionary Jon Miller's 'Doomsday Scenario' For TV Advertising

Business Insider

Former AOL CEO Jon Miller has a bleak outlook on the future of TV advertising.

With changing viewership patterns away from live to on demand or on the web among the valuable 18-35 age group, advertising spending may be shifting away from television faster than previously thought, said Miller at our IGNITION conference last week.

Ross Levinsohn, investor and former CEO at Yahoo, also weighed in, speculating whether media producers would one day have Google or Yahoo manage their advertising options across all platforms and develop relationships with advertisers rather than the fragmented system that exists today.

Watch an excerpt from their interview with Business Insider deputy editor Nicholas Carlson below.

 

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