DURHAM, NC--(Marketwired - Mar 11, 2014) - Digitalsmiths, a wholly-owned subsidiary of TiVo Inc. (
"Consumers are increasingly frustrated with the user experience delivered by Pay-TV providers," said Ben Weinberger, co-founder of Digitalsmiths. "Leading providers strive to address this ongoing issue by creating intuitive, second screen applications that support next generation video discovery solutions. However, with the vast majority of content viewing still happening via the set-top box, until next generation IP based set-top boxes are deployed to the masses, consumer frustration may lead to increased departures to third-party service providers."
Each quarter, Digitalsmiths' online survey elicits actual consumer opinions to uncover key trends facing the media/entertainment industry. The survey has become an important way to track consumer trends over time, offering Pay-TV providers real, unbiased feedback regarding consumers' behaviors, outlook on the industry and expectations for future technologies coming to market.
The Q4 2013 survey results appear to build on a trend Digitalsmiths identified in Q2 2013 dubbed "cord-cheating." This behavior is represented by 45.3% of respondents who viewed on-demand content from third-party video services and OTT services as an alternative to their Pay-TV provider's on-demand offerings.
Based on several quarters of data, VOD rentals from Pay-TV providers are appearing to level off, with a consistent 72% to 73% ordering zero movies from their Pay-TV providers. Digitalsmiths believes this is an enormous threat, and one that speaks to the need for consumer-facing improvements.
However, some positive news for cable/satellite providers is that only 19.6% of respondents are unhappy with their current provider. While dissatisfaction issues decreased slightly for the third quarter in a row, the top two reasons remain the same: "increasing fees for cable/satellite service" and "increasing fees for Internet service." Following in a close third was "bad channel selection."
The Q4 2013 survey covers a variety of key industry topics regarding Pay-TV services, TV viewing habits, TV everywhere offerings, second screen apps, video discovery features and more. Download this free report by visiting: http://www.digitalsmiths.com/discoveryreport-13q4-web/
Digitalsmiths conducted an online survey of over 3,140 people, all of which were 18 or older in age and reside in the United States or Canada. The survey was conducted from December 18, 2013 to December 23, 2013, and the results were analyzed in Q1 2014.
Digitalsmiths, a wholly-owned subsidiary of TiVo Inc. (
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