NEWPORT BEACH, CA--(Marketwire -05/30/12)- Cake Marketing, the Software-as-a-Service (SaaS) division of Accelerize New Media, Inc. (ACLZ), announced that an Inc. 5000 and Direct Marketing News top Digital Marketing Agency, Direct Agents, is switching to the Cake Marketing tracking platform. Direct Agents is a top digital marketing agency that continues to gain market share across the Finance, Insurance, Consumer Services, Retail and Market Research verticals, by providing brand advertisers with customized performance-based marketing services and helping clients acquire new customers online. Working directly with globally recognized brands, Direct Agents made the switch to Cake Marketing for their accurate, scalable, and trusted software solution. The partnership with Cake Marketing enables the seamless management of business operations, from click to conversion, to enhance the performance of their marketing relationships with advertisers.
According to the SMB Spending Forecast by BIA/Kelsey, small and medium sized businesses will increase spending on performance-based commerce and transaction platforms from $1.7 billion in 2010 to $4.6 billion by 2015. Online marketers have an increasing need for a tracking and analytics platform that can power small and large scale business models and, as a result, have invested more resources into the tracking infrastructure for their businesses. Cake Marketing is fulfilling this demand for online marketers looking to outsource their tracking platform by providing them a scalable and accurate solution.
"As the Agency of Record for large scale brands and advertisers, it is imperative that we have a trusted infrastructure with real-time analytics, server uptime guarantees and superior customer support to uphold the Direct Agents reputation and further solidify our leading position in the industry," said Josh Boaz, Managing Director and Co-founder of Direct Agents.
Direct Agents had previously used another platform to track its online campaigns; however with their move into the mobile marketing space, the firm needed a platform that could seamlessly track web-based and mobile campaigns simultaneously. The Cake Marketing platform tracks in Apps and Pay Per Installs for all mobile marketing campaigns, thus providing Direct Agents with the necessary tools to manage their mobile marketing initiatives and aggressively expand into this new channel.
"With Direct Agents working across multiple verticals, traffic distribution channels and with both domestic and international clients, the partnership proves the flexibility of the Cake Marketing platform to handle customized business models. The ability to make the platform work for custom businesses has helped Cake Marketing gain significant market share among online marketers and leading advertisers," said Jeff McCollum, President of Cake Marketing.
As the Cake Marketing platform continues to gain significant recognition, management has increased its investment in its hosting infrastructure. The Cake Marketing platform is available to online marketers through a monthly license and usage fee and can power any business with ease, accuracy and precision.
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About Cake Marketing
Cake Marketing is a highly scalable SaaS (Software-as-a-Service) platform providing a comprehensive and complete online tracking solution for advertisers -- from acquisition through conversion. Easy-to-use wizards and real-time reporting guide users through every step of managing and optimizing campaigns. From traffic providers to advertisers, tracking to data distribution, Cake Marketing offers the most robust platform to manage your business and analyze the performance of your marketing relationships. Seamless integration with other services through a developed API eliminates bottlenecks while increasing ROI for advertisers. For more information and demo visit www.cakemarketing.com or call 949-548-CAKE.
About Direct Agents
Direct Agents is a best in class digital marketing agency providing brand advertisers with performance-focused solutions including lead generation, prospect email marketing, search engine marketing and mobile marketing. With over 9 years of experience in launching and managing successful acquisition based online campaigns, Direct Agents is committed to helping advertisers achieve a greater return on their investment through measurable and scalable results. For more information, visit www.directagents.com
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that the Cake Marketing platform is gaining significant market share and recognition, or provide projections about increased spending on performance-based commerce and transaction platforms, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media's reports filed from time to time with the Securities and Exchange Commission.