Disney, Hallmark and Marvel Introduce New Dream Party Product Collection Making Parties More Fun for Kids & Planning Simple for Parents

Business Wire

GLENDALE, Calif. & KANSAS CITY, Mo.--(BUSINESS WIRE)--

Children will be able to have the birthday parties of their dreams − and parents will come off looking like party planning experts − with new Hallmark Dream Party products featuring favorite Disney, Pixar and Marvel characters.

The Dream Party collection goes beyond plates, napkins and party favors and offers additional party décor, activities and accessories to immerse party-goers into their favorite characters’ worlds. The initial launch of Dream Party features complete party experiences in Disney and Marvel themes including:

  • Disney Princess: The Royal Event of the Year
  • Disney∙Pixar Cars: The Birthday Grand Prix
  • Minnie Mouse: Minnie’s Bow-tique Birthday
  • Spider-Man: Spider Heroes Unite

“The new Dream Party line fuses Hallmark’s creativity and party expertise with the magic of Disney storytelling,” said Josh Silverman, executive vice president global licensing, Disney Consumer Products. “Through décor, photo opportunities, games and other unique activities, Dream Party brings Disney and Marvel stories to life and provides kids more ways to celebrate with their favorite characters. For parents, Dream Party allows them to create an experience outside of the traditional party table setting.”

“In today’s world of social media, parents see all of the great birthday party ideas on Pinterest or on blogs but can feel overwhelmed trying to do it on their own,” Cindy Mahoney, Vice President, Hallmark Licensing. “Dream Party brings clever, affordable products to parents that make it easy to pull together the party with the Disney characters their kids love.” The Hallmark Dream Party collection includes products in three categories:

Set the Scene: Products that easily transform the party room into the world of a child’s favorite character. Options include Room Transformation Kits with up to 22 pieces to decorate the ceilings and walls, balloon drops, hanging centerpieces (example: Disney Princess chandelier), snack caddies (example: Marvel’s Spider-Man on the Brooklyn Bridge), doorway curtains and wearable items for the guest of honor (example:Minnie Mouse ears headband). Prices range from $3.49 to $8.49.

Create the Adventure: Games and activities that coordinate with the party theme and keep young guests entertained. For example, each theme has a backdrop and props that can be used for picture-taking. Party games include a Disney∙Pixar Cars Red Light Green Light game, Spider-Man scavenger hunt, Pin the Bow on Minnie Mouse and a Disney Princess Tiara Bingo game. Prices range from $2.99 to $7.49.

Remember the Fun: Kid-friendly souvenirs to send home with the guests to ensure they remember the good times at the party. These include bottles of bubbles with wands, stickers, favor bags and 48-piece party favor packs for eight guests. Prices range from $1.89 to $9.99 for packages with multiple favors.

Hallmark Dream Party products are available in more than 1,400 Walmart stores and in select independent party specialty stores nationwide.

For more information and to locate a participating Walmart store, visit HallmarkParty.com.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of more than 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe, and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving and http://www.Pinterest.com/DisneyLiving.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together − a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 39,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable’s top-rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit http://corporate.hallmark.com for more details.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com.

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Contact:
Disney Consumer Products
Liz Virji, 818-544-1926
liz.virji@disney.com
or
Hallmark Cards, Inc.
Kristi Ernsting, 816-274-8272
Kristi.ernsting@hallmark.com
http://newsroom.hallmark.com
or
Disney Consumer Products for Marvel
Lauren Purnell, 818-544-0393
Lauren.B.Purnell@disney.com

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