Walt Disney Co.'s best-known characters will attempt to tackle a formidable challenge: bringing its digital division into the black with "Disney Infinity," a combination videogame and toy line that features characters from classic and new movies and TV shows. It's a high-stakes effort to right the Disney digital ship, and it hits stores on Sunday in the U.S. and Tuesday in Europe. People close to the company say the cost of making the game and toys is well over $100M, reports the Wall Street Journal.
- Consumer Discretionary
- Disney Infinity