NEW YORK, NY--(Marketwired - June 12, 2013) - Dispop today unveiled its new crowdsourced ad design platform that allows advertisers to tap into a vast network of designers, A/B test multiple banner variations and find the best performing ads for their online campaigns. Dispop also announced it has secured $600K in seed funding from Inimiti Capital Partners.
"According to the IAB, 2012 display ad revenues hit record-braking double-digit growth, reaching $12 billion," said Alon Geva, General Partner at Inimiti. "Online and mobile display is poised for growth and we made this investment in Dispop to power a novel marketplace to match advertisers with talented designers and provide them with the technology to identify the best performing design out of a large number of versions created by different professional designers."
Dispop aims to disrupt the status-quo with its new design marketplace by providing the opportunity for marketers to source high-volumes of quality designs in a matter of days and find the best performing ads based on live data rather than on subjective individual tastes. Advertisers enter their creative brief with their requirements. Within days, dozens of banner designs are created by multiple designers. The advertisers select the banners they wish to run, sync up their Google, Facebook or DSP account and launch their campaign. Immediately results start pouring in and the banners that deliver the most clicks or conversions "win" the contest. In order to continuously maximize campaign performance the designers keep adding fresh creative variations.
"It is essential for brands and marketers to know what designs really work in the real world of the Internet and with our marketplace customers can easily test different versions of their ads and see which ones actually show results," explained Ayal Ebert, Dispop CEO and co-founder. "It can be very interesting and surprising to see that ads we think are better-looking are actually not very effective. It is really impossible to guess which ads do best without the tests."
Dispop will use funding from Inimiti to expand its U.S. operations and establish new partnerships with DSP's, ad networks and agency trading desks.
Dispop was founded in Tel Aviv, Israel with offices in New York, when co-founders Ayal Ebert and Guy Falkovitch -- the entrepreneurs behind DesignPax recognized the need to streamline the process of ad design, delivery and optimization. Since its inception, Dispop and its parent company DesignPax, has created over 22,700 online ads, resulting in an average CTR lift of 37%.
To get started, advertisers and designers can simply visit: http://dispop.com and sign up.
Dispop is the pay-for-performance online marketplace for crowdsourced graphic design services, allowing advertisers to tap into a vast network of creative optimizers to create ad campaigns on-the-fly. Founded in 2012, the self-service ad creation platform allows performance advertisers and agencies to work directly with designers to unearth the best designs, test multiple ad variations and measure campaign data to optimize campaign performance. Dispop was founded in Tel Aviv with offices in New York. For more information about Dispop, please visit: www.dispop.com.
Richard L. Tso
Pseudosound Consulting LLC for Dispop