PHILADELPHIA, PA--(Marketwired - Apr 29, 2013) - Patrick McKenna, Chief Executive Officer of DMi Partners, a Philadelphia-based, full-service digital marketing agency, recently gave a lecture on entrepreneurship at the Wharton Small Business Development Center (WSBDC) at the Wharton School of the University of Pennsylvania. McKenna delivered his lesson on April 24 to students enrolled in the WSBDC's "Strategic Business Planning" course alongside the course's instructor Lawrence Gelburd, experienced entrepreneur and member of the AOL Small Business Board of Directors.
The lecture, part of the third step in the WSBDC's Business Building Program Workshop, provided students with six lessons on how to be a successful entrepreneur, drawing from McKenna's own entrepreneurial experience. In 2003, McKenna cofounded DMi Partners, which has since generated over $30 MM in revenue. He has been officially recognized twice for his young entrepreneurship, in 2010 by the Greater Philadelphia Chamber of Commerce's Annual Excellence Awards and in 2012 by SmartCEO's Philadelphia Circle of Excellence awards.
"The Wharton Small Business Development Center is the best in its class at preparing budding entrepreneurs to succeed," said McKenna. "I'm honored to have been invited to interact with these students alongside accomplished entrepreneur Lawrence Gelburd."
The Wharton SBDC is the only one of its kind at any Ivy League university. The first and second steps of the WSBDC Business Building Program Workshop are "Starting a Small Business" and "Researching and Evaluating your Business Idea," respectively. For more information on the WSBDC and Lawrence Gelburd, visit http://whartonsbdc.wharton.upenn.edu/
About DMi Partners
Founded in 2003, DMi Partners is an Internet Marketing Company that delivers real, tangible results for clients through the development and implementation of performance marketing programs. Whether you are an accredited online college looking to maximize your recruitment strategy, a financial services firm seeking a stronger link with customers and prospects, or any other business that thrives on qualified leads, DMi Partners can help you increase the productivity of your digital marketing program, drive growth and build your bottom line. For more information, visit http://www.dmipartners.com.