SAN FRANCISCO, CA--(Marketwire -03/05/12)- DoctorBase, a leading Health 2.0 software company that allows healthcare providers to easily adopt mobile and social media communications with patients, today announced that it has surpassed 5,000 healthcare providers on its platform.
By offering free and low-cost alternatives to expensive marketing consultants or patient messaging software, DoctorBase continues to grow market share into the notoriously difficult healthcare IT market.
Non-Traditional Path to Financing
Funded by its growth in paying customers, DoctorBase has established itself as an industry brand without traditional venture capital or investor financing.
Said CEO John Sung Kim, "We continue to increase our adoption rate with doctors by focusing on customer service and our user experience. Too many healthcare providers have been burned by technology vendors who promised the moon, but couldn't deliver tangible results or had painfully disruptive IT implementations. It's important for us to get our value delivery right and pave the way for future Health 2.0 startups to be taken seriously."
Social Media in Modern Healthcare Practices
Robert Swenson DDS, a dentist who runs a practice in Tustin, California, reported, "It was hard for us initially to understand social media's value given the constraints of running a practice day to day, but allowing patients to give more feedback into our operations has been a smart investment for us."
"I tell my friends from medical school that they're being ignorant of the social media revolution going on around them if they don't embrace the ways our patients now want to communicate with us," said Adrienne Lara, MD, an OBGYN who runs a multi-provider practice in Oxnard, California. "Successful practice owners recognize they need to be part of the online conversation."
Leveraging Social Media to Establish Transparency and Trust
With over 21,000 word of mouth referrals from patients generated through Facebook, DoctorBase has become the largest patient referral software application within Health 2.0. Used as an internal tool by practices and clinics, DoctorBase's PANDA software allows patients to communicate and share information directly with their providers while making it easy for patients to refer new patients to their providers through social media.
DoctorBase, started in 2010 by the founder of Five9, is one of the fastest growing Health 2.0 companies as measured by doctor and patient acquisition. Their PANDA software platform allows patients and healthcare providers to easily communicate through mobile and social media.
- Social Media