Domino's Pizza (DPZ) Expands Digital Ordering Capabilities
One of the world leaders in pizza delivery and digital ordering platforms, Domino's Pizza, Inc. DPZ, is further expanding its digital ordering capabilities with the launch of ordering on Alphabet Inc. GOOGL owned Google’s personal digital assistance, Google Home.
Starting Dec 19, customers with a Pizza Profile can make use of Google Assistant and place an order by saying "OK Google, talk to Domino's” to commence the ordering process. Customers can order their saved Easy Order or most recent order, as well as ask Google to track the progress of their order with Domino's Tracker, thereby bringing ease and expediency to the ordering experience for the pizza-lovers.
With this latest offering, Domino’s has become the first in the industry to offer ordering via the Google Assistant. Also, the latest capability makes Google Home the second voice-activated speaker after Amazon.com, Inc.'s AMZN Echo, to let consumers order Domino’s Pizza.
Foray into Technology
The digital wave has hit the U.S. fast casual restaurant sector. Therefore, more and more restaurants are deploying technology to enhance guest experience. Similarly, Domino’s is also investing heavily in technology-driven initiatives like digital ordering to boost sales. The company keeps on adding various ordering apps and platforms to its digital capabilities.
Notably, digital leadership is helping the company expand its brand in the domestic market as well as overseas. At the end of 2015, the company generated over 50% digital sales in the U.S. More than half of the national television campaign topics were directly related to digital initiatives. Further, nearly 45% of its international sales come from digital channels.
In fact, Google Home is the fifth platform added to Domino's lineup of AnyWare ordering capabilities this year, and tenth platform overall.
Apart from, Amazon’s Echo and the newly added Google Home, the suite of software allows consumers to order Domino’s Pizza through their smart watches and smart TVs, by text and voice, on Twitter, Inc. TWTR and Facebook, Inc.’s FB Messenger, through in-car app and via a zero-click app.
Bottom Line
Domino’s shares have widely outperformed the broader Zacks categorized Retail–Restaurants industry year to date. While the stock gained 44.9%, the broader industry witnessed a gain of 2.2% in the same time period.
Notably, the company’s revenues have surpassed the Zacks Consensus Estimate in seven of the last eight quarters. Moreover, third-quarter 2016 marked the 22nd and 91st consecutive quarter of positive same-store-sales domestically and internationally, respectively.
Going forward, the extended ways to order a pizza is poised to keep Domino’s in the forefront of digital ordering and customer convenience, and should further aid in improving the company’s sales trends and enhance its competitive position.
Domino’s currently has a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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