The giveaway is that the images of the plastic iPhone don't have any buttons on the outside — not even an on/off switch. Apple's iPhone 5 has four buttons on the outside of the casing (on/off, volume up, volume down, and vibrations on/off). AI says:
Most suspicious of Saturday's images is the absence of any physical control buttons or cutouts on the shell — even for a power switch — meaning the sample is either an early working prototype, or, more likely, has been fabricated out of whole cloth.
AI also notes that the source of the images — and a highly produced video — don't have a long track record in breaking Apple news:
Techdy recently opened up shop in April with an open-source game controller for the iPad mini, and as such has no track record in "leaking" Apple products. The company's founders include M.I.C. Gadget's Chris Chang, who has a decent history in reporting on Apple's Far East movements.
Here's a side-by-side of the alleged plastic iPhone with a real one:
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