Dover Saddlery Announces Opening of First Store in California
LITTLETON, MA--(Marketwired - May 21, 2015) - Dover Saddlery Retail, Inc., a wholly owned subsidiary of Dover Saddlery (NASDAQ: DOVR), announced today that it will be opening its first store in California during the summer.
The store, located in Laguna Hills, will be ideally suited to serve the active equestrian area of southern Orange County. The new Dover Saddlery store will offer the finest selection of English riding apparel and tack for hunter/jumper, dressage and event riders. The beautifully merchandised store, with easy access and great curb appeal, will offer the leading equestrian brands as well as many Dover exclusive items. In-store services will include custom boot and coat fitting, monograming and a saddle testing program. Dover Saddlery product advisors, all equestrians, will be on hand to assist with the selection of the right product for any occasion, from the first riding lesson to a Grand Prix class.
"We look forward to bringing our unique combination of brand name merchandise, large selection and premium customer service to equestrians in the Laguna Hills area," said Stephen L. Day, president and CEO of Dover Saddlery. "Riders competing in this area, including at San Juan Capistrano and Del Marwill, now have a premium tack store in their midst. We have been asked for years to open stores in California and we are very pleased to have found such a good location for our first retail store in the Golden state."
Further information about the Grand Opening will be made available at www.DoverSaddlery.com
About Dover Saddlery, Inc.
Dover Saddlery, Inc. (NASDAQ: DOVR) is the leading multichannel retailer of equestrian products in the United States. Founded in 1975 in Wellesley, Massachusetts, by United States Equestrian team members, Dover Saddlery has grown to become The Source® for equestrian products. Dover offers a broad and distinctive selection of competitively priced, brand-name products for horse and rider through catalogs, the Internet and company-owned retail stores. Dover Saddlery, Inc. serves the English rider and through Smith Brothers, the Western rider. The Source®, Dover Saddlery® and Smith Brothers® are registered marks of Dover Saddlery.
