DreamWorks acquires IP for Troll franchise

theflyonthewall.com

DreamWorks Animation has acquired the IP for the iconic Troll franchise from the Dam Family and Dam Things of Denmark with plans to introduce the beloved brand to a new generation of fans around the world. In support of the brand's enormous global potential, DreamWorks Animation has named American Girl veteran Shawn Dennis as head of brand development to cultivate this classic franchise. DreamWorks Animation is now the exclusive worldwide licensor of the merchandise rights for the classic Troll Dolls with the sole exception of Scandanavia, the birthplace of the Trolls, where Dam Things will remain the licensor.

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