dtac TriNet to drive M2M in Thailand using Ericsson platform


STOCKHOLM, SWEDEN--(Marketwired - Jul 16, 2013) -

* dtac TriNet gets greater flexibility and manageability in developingand delivering innovative machine-to-machine (M2M) products and servicesfor enterprises through M2M connectivity as a service from Ericsson

* dtac TriNet's enterprise customers benefit from M2M communicationthrough monitoring and managing their end-to-end device needs moreefficiently and with a high degree of flexibility

* Utilizing Ericsson's Device Connection Platform, dtac TriNet and itscustomers are able to deploy, manage and monetize millions of M2M andconsumer electronics devices

The market for enterprise M2M solutions is growing, supported by rapid global adoption of mobile broadband needed for wireless M2M applications.Industries are beginning to reap the benefits of introducing M2M into theirbusiness processes, in the form of increased efficiency and decreasedoperational expenses.

To address this growing market, dtac TriNet, a subsidiary of Thailand'ssecond-largest mobile operator dtac, has partnered with Ericsson (NASDAQ: ERIC) to deploy Ericsson's Device Connection Platform as a service todevelop and enhance M2M products for enterprises. The solution furnishesdtac TriNet and its customers with everything needed to deploy, manage andmonetize millions of M2M and consumer electronics devices.

Jon Eddy Abdullah, CEO of dtac, says: "We partner with a number ofcompanies that are experts in creating M2M applications that providerelevant and affordable services to the community. Ericsson's DeviceConnection Platform will enable dtac TriNet to provide flexibility andgreater manageability in offering end-to-end M2M products and services toour enterprise customers."

The platform offers dtac TriNet and solution partners the opportunity toincrease revenue and decrease operational costs, as well as shorten time tomarket. With an M2M platform, dtac TriNet's enterprise customers gain theability to monitor devices anytime and anywhere, access information quicklyand accurately, and integrate easily into existing systems. dtac's currentM2M offerings include smart metering and point of sales solutions, fleet management, logistics and delivery, personal tracking and mobilesurveillance.

In addition, Ericsson will utilize its local and global expertise toaccelerate dtac TriNet's M2Mgo-to-market plans, and provide device testing. The ecosystem created byEricsson's Device Connection Platform will allow for mutually beneficialbusiness growth for both dtac TriNet and its partners.

Joacim Damgard, President of Ericsson Thailand, says: "We work closely withdtac and support their strategy to grow their M2M market and to lead M2Mservices in the country. This strategic partnership is in line withEricsson's vision that there will be more than 50 billion connected devicesaround the world - mainly through M2M - by 2020."

Enterprises have to address multiple challenges to launch their connecteddevices, and they often need to acquire expertise beyond their businessfocus. For example, they need to build or integrate business supportsystems with mobile opeartor networks in order to manage and support theirday-to-day operations. Partnering with Ericsson effectively removes thosebarriers to entry, so that an M2M business can scale exponentially.


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About dtac TriNet:

A wholly owned subsidiary of Total Access Communication Public CompanyLimited (dtac), dtac TriNet Co., Ltd. (DTN) received the spectrum licensefor International Mobile Telecommunications in the 2.1GHz frequency bandfrom the National Broadcasting and Telecommunications Commission inDecember 2012.

With about 26.6 million customers (in Q1 2013), dtac is thesecond-largest mobile operator in Thailand.

dtac prepares for data growth with Ericsson:http://www.ericsson.com/news/1482344

dtac users in Thailand to enjoy improved data services:http://www.ericsson.com/news/1681969

About Ericsson Device Connection Platform:

Ericsson Device Connection Platform is a managed (provided as a service)connectivity platform for mobile operators and MVNOs for wholesale of M2Mconnectivity towards enterprises. It enables operators to address newrevenue streams from a vast variety of devices while simplifying theprocess and reducing the cost of connecting them in order to benefit fromeconomies of scale. The platform provides access to key functionalitiesincluding, for example, subscription management, device management andoperator and enterprise self-service portals.

Ericsson Device Connection Platform:http://www.ericsson.com/ourportfolio/products/device-connection-platform

Ericsson is a world-leading provider of communications technology andservices. We are enabling the Networked Society with efficient real-timesolutions that allow us all to study, work and live our lives more freely,in sustainable societies around the world.

Our offering comprises services, software and infrastructure withinInformation and Communications Technology for telecom operators and otherindustries. Today 40 percent of the world's mobile traffic goes throughEricsson networks and we support customers' networks servicing more than2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden.In 2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion).Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stockexchanges.






dtac TriNet to drive M2M in Thailand using Ericsson platform:http://hugin.info/1061/R/1716569/570623.pdf

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