Dukan Diet Brand Expands to U.S.

January 3, 2012

NEW YORK, NY--(Marketwire -01/03/12)- Just in time for the weight loss resolutions made annually by millions of overweight Americans, The Dukan Diet today announced its entry into the $60 billion weight loss and dieting market in the U.S. with a personalized coaching service at DukanDiet.com, branded products and an online store at ShopDukanDiet.com. Developed by Dr. Pierre Dukan, a French medical doctor with over 35 years of experience in clinical nutrition, the Dukan Diet is a high-protein, low-fat, low-carbohydrate weight-loss plan designed for healthy eating and lifelong weight management.

The Dukan Diet has been named a top trend by People magazine and others. An international sensation, the Dukan Diet Book has sold more than eight million copies worldwide.

The Dukan Diet in the U.S. and Canada will focus on the growth of Dukan Diet Coaching, the only truly personalized interactive platform that provides dieters daily support and personal attention from Dr. Dukan; and an e-commerce site, ShopDukanDiet.com, which sells Dukan Diet products not available elsewhere. The North American debut of Dr. Dukan's book, The Dukan Diet: 2 Steps to Lose Weight. 2 Steps to Keep It Off Forever, launched in April 2011 and debuted in the #1 slot on the New York Times best sellers list, remaining on the list for over 20 weeks. There are nearly 400,000 copies in print to date.

Originally published in France in 2000, The Dukan Diet swept the U.S., championed by people who successfully lost weight following its unique, four-phase method. It has helped millions lose weight in France and has quickly gained popularity in 30 other countries, including the United Kingdom, Poland, Korea, China and Italy.

"The U.S. is an important expansion market for the Dukan Diet business, and we're committed to becoming a weight loss industry heavyweight," said Nicolas Holleville, Managing Director of Dukan Diet, North America. "Research shows that the typical American dieter now makes four weight loss attempts per year.* With the Dukan Diet's proven, highly-personalized method for weight loss, our aim is to help overweight Americans achieve and maintain their weight loss goals."

The Dukan Diet consists of four distinct phases: Attack, Cruise, Consolidation and Permanent Stabilization. Other key attributes of the Dukan method include the ability to eat as much as one likes of approved foods -- no counting calories or restricted portions. Additionally, oat bran is the cornerstone of the plan, as it helps lower cholesterol, creates feelings of fullness and slows down sugar absorption. It is included in all four phases of the diet. Dieters start by calculating their individual True Weight on DukanDiet.com -- the realistic weight that an individual can attain and maintain forever. Over one million people in the U.K. and 500,000 early adopters in the U.S. alone have used Dukan Diet's website to calculate their True Weight.

ShopDukanDiet.com provides exclusive access to Dukan-approved products, including Dukan Diet Organic Oat Bran, Shiritaki Noodles, Oat Bran Chocolate Muffin Mix and Organic Cocoa Powder, as well as recipes for each product. More Dukan Diet food products will be launching in 2012.

*Marketdata Enterprises: The U.S. Weight Loss & Diet Control Market (11th edition)

About Dukan Diet

The Dukan Method is a high-protein, low-fat, low-carb diet designed for healthy eating and lifelong weight management. Created by Dr. Pierre Dukan, a French medical doctor with over 35 years of experience in clinical nutrition and author of the #1 New York Times bestselling book The Dukan Diet: 2 Steps to Lose the Weight. 2 Steps to Keep It Off Forever, the Dukan Diet program offers unique and personalized weight loss coaching, as well as a variety of food products at ShopDukanDiet.com. The Dukan Diet book has sold more than eight million copies worldwide. To learn more about the Dukan Diet, please visit www.dukandiet.com or find Dukan Diet on Facebook or Twitter.