EA to Launch New Golf Games

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Video game developer and publisher, Electronic Arts Inc. (EA) recently announced that its new golf games Tiger Woods PGA TOUR 14 and Tiger Woods PGA TOUR 14: The Masters Historic Edition will be available worldwide from Mar 29, 2013.

Developed by EA Tiburon, both the games will be available on Microsoft Corp.’s (MSFT) Xbox 360 and Sony Corp.’s (SNE) PlayStation 3. Tiger Woods PGA TOUR 14 is priced at $59.99 while Tiger Woods PGA TOUR 14: The Masters Historic Edition will be available for $69.99.

The games have a new mode called “Legends of the Majors”, which features six different eras of golf. Players will able to play golf in different eras along with era specific equipment. They will also get a chance to win the grand slam by playing historical games in all four majors.

For the first time in the franchise’s history Tiger Woods PGA TOUR 14: The Masters Historic Edition will take back gamers to the 1930s Augusta National Golf Club. Gamers will be able to play the inaugural edition of the iconic tournament. To make the game more realistic, players will use clothes and equipment of that era.

In addition to 20 courses available in the standard edition, the upcoming game will include four new championship courses namely Royal County Down, Royal Melbourne, Sheshan and TPC Blue Monster at Doral. Further, more than 35 golfers from the PGA TOUR and LPGA will also feature in the game.

EA has earned a name for developing and publishing quality games over the last few years. The Tiger Woods PGA TOUR franchise is of the same genre and the addition of these new features will help it to build significant customer base going forward. We note that this is the 23rd season of the franchise and its significant fan following will drive growth going forward.

We believe that EA’s high-quality titles and a robust product pipeline along with increasing online exposure and traction in the social and mobile gaming market will boost its top-line growth over the long term. However, we remain cautious on EA due to sluggish consumer spending on packaged video games, dismal video game sales and increasing competition from Activision (ATVI).

Currently, EA has a Zacks Rank #3 (Hold).  

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