NEW FOR EASTER 2014: Moms to Make Stand-Out Easter Baskets or Egg Hunts with NEW SweeTARTS Gummies & Jelly Beans Pouches, WONKA Hard2Find Egg Hunt and More!

Business Wire
NEW FOR EASTER 2014: Moms to Make Stand-Out Easter Baskets or Egg Hunts with NEW SweeTARTS Gummies & Jelly Beans Pouches, WONKA Hard2Find Egg Hunt and More!
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Nestle Seasonal Easter Collection (Photo: Business Wire) Multimedia Gallery URL

GLENDALE, Calif.--(BUSINESS WIRE)--

With Easter as a landmark celebration to herald the start of Spring, many families are shopping three weeks in advance to prepare the flavors and festivities of the season. Nestlé Confections & Snacks revealed today its newest assortment of springtime treats available nationwide to help busy parents create fun and effortless Easter treats and baskets brimming with jellybeans, eggs and more for the whole family.

“Candy-themed treats are the most popular gift during the Easter season, as more than half of participating adults spend their Easter budget on candy,” said spokesperson Tricia Bowles of Nestlé USA Confections & Snacks. “With moms busily preparing decorations, snacks and baskets, we’re thrilled to offer new SweeTARTS Gummies & Jelly Beans Pouches, and WONKA Hard2Find Egg Hunts for indoor and outdoor games, among a wide-range of treats in our collection.”

As the nation’s second top-selling candy holiday, according to the National Confectioners Association, Nestlé’s expansive lineup makes it a breeze to give your favorite treats to loved ones this year. The collection’s highlights for spring include:

  • NEW! Hard2Find Egg Hunt™ Outdoor Kit
    These innovative eggs will be sure to trick even your best egg hunter and keep them searching! Each egg is shaped and colored to look like objects in nature from rocks and bark to concrete, grass and even flowers. They’re pre-filled with your favorite WONKA candy: NERDS, SweeTARTS and Laffy Taffy and are perfect for an indoor or outdoor egg hunt (MSRP $6.50, 3.4 oz.)
  • NEW! Hard2Find Egg Hunt™ Indoor Kit
    With WONKA Zero Gravity Egg Hunt the creative possibilities are endless! Surprise your kids with crazy new hiding spots. Inside the package, each egg includes a hanging string, suction cups, adhesive stickers, and glow-in-the-dark eggs for the most unusual of hiding places! (MSRP $6.50, 3.4 oz.)
  • NEW! SweeTARTS Gummies & Jelly Beans Pouches
    Your favorite tart and tangy SweeTARTS’ signature flavors in chewy gummies and jelly bean form (MSRP $8.59, 50 count) **Costco exclusive**
  • WONKA Laffy Taffy Jelly Beans
    The bold yellow, green, purple and red packaging features Laffy Taffy’s signature flavors: banana, cherry, grape and apple in bright colors and jelly bean form that’s perfect for egg hunts and snacking around the house (MSRP $2.49, 14 oz.)
  • Nestlé Butterfinger Bunny and Crunch Bunny
    Extreme cuteness in Crunch or Butterfinger chocolate bunny form! The Nestlé Butterfinger and Crunch Bunny consist of solid milk chocolate with Butterfinger pieces or crisped rice Nestlé Crunch pieces scattered throughout. Measuring at 7.5 inches, and in a fun, spring-themed packaging, it is sure to be the highlight of any Easter basket (MSRP $3.49, 5.5 oz.)
  • NERDS Bumpy Jelly Beans
    A new twist on the classic jelly bean, now in your favorite rainbow NERDS flavors: orange, apple, cherry, grape and lemon with a crispy shell and chewy jelly bean center. Fill your Easter eggs, candy dishes or bring to parties for a fun hostess gift (MSRP $2.49, 13 oz.) **Voted by Good Morning America as “Best Sour Jelly Bean”
  • Butterfinger NestEggs and Crunch NestEggs
    Chocolate eggs filled with Nestlé Crunch crisped rice pieces or bits of Butterfinger in individually wrapped pastel pink, blue and orange metallic foils! The wrapped pieces are perfect for having guests over and displaying in a candy dish (MSRP $2.68, 10 oz.)
  • WONKA Egg Fillers™
    Looking for a variety of candy to fill Easter eggs this year? WONKA Egg Fillers offer classic favorites—Spree, SweeTARTS, Bottle Caps, Gobstoppers—in one convenient bag. WONKA Egg Fillers candy packages are individually wrapped, making it effortless to handle and distribute candy in the most sanitary way possible. The size of each bag fits neatly inside the colorful plastic eggs! (MSRP $3.99, 18 oz.)

Other Easter products offered by Nestlé this year include SweeTARTS Chicks, Ducks and Bunnies (MSRP $2.49, 12 oz.), classic SweeTARTS candies in fun shapes and flavors: Lemon, Apple, Strawberry, Blueberry, and Grape; SweeTARTS Gummies (MSRP $2.49, 14 oz.), bunny-shaped gummies in your favorite SweeTARTS flavors; WONKA Golden Egg Hunt (MSRP $5.29, 3.36 oz.), pre-assembled Easter eggs stuffed with SweeTARTS, Laffy Taffy and Nerds and one Golden Egg!

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, NESTLÉ® JUICY JUICE®, BUITONI®, DREYER’S/EDY’S®, NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, WONKA®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

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Contact:
for Nestlé
Rhiannon Richards
213-438-8705
rrichards@golinharris.com

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