Echo Automotive Invites Industry Leaders to Inaugural Technology Workshop

Company to Host "Voice of the Customer" Focus Group at Its World Class R&D Center

Marketwired

INDIANAPOLIS, IN--(Marketwire - Jan 31, 2013) - Echo Automotive, Inc. (OTCQB: ECAU) ("Echo Automotive," "Echo" or the "Company"), a developer of technologies enabling the cost effective conversion of existing fleet vehicles into fuel efficient hybrids announced today plans for its inaugural technology workshop and focus group aimed at initiating a productive information flow between the Company's EchoDrive™ technology, design and marketing team with an initial group of influential industry insiders and key potential customers.

"Capturing feedback from users and customers is an integral step in bringing EchoDrive™ to the marketplace," said John Waters, Company CTO. "I have been involved in the electrified vehicle and battery technology industry for over twenty years and the "Voice of the Customer" workshop is a tried and proven exercise which is arguably one of the most important steps we can undertake in preparation for market deployment."

Attending the event will be representatives from large corporations, leasing companies, distributors, utility companies, and related industry experts. Echo plans to moderate this workshop as part of a process to capture valuable feedback with results channeled to appropriate Echo management teams for review and immediate follow up.

"The response to our initial invitation was immediate and has provided us with a high quality group for what I hope will be the first in a series of workshops. I anticipate we will benefit greatly from the feedback and we hope to glean a number of strategic insights that will serve us well," adds Jason Plotke, Echo President. "It really is a great compliment to us and our product, to have interested this caliber of individuals to take time from their endeavors and come out and participate with us and we believe it is a very positive and gratifying reflection of their interest level in EchoDrive™."

The Company launched EchoDrive™ in late 2012, as a bolt-on easy-install system that converts existing fleet vehicles to electric assist, aimed at providing rapid return on investment through easily attainable cost-saving performance.

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, visit our website at: www.echoautomotive.com.

About Echo Automotive, Inc. (OTCQB: ECAU)
Echo Automotive, Inc. develops technologies and products designed for cost effective conversion of existing vehicles into highly fuel-efficient hybrids and plug-in hybrids. EchoDrive™ is the Company's flagship product launched in late 2012 as an integrated hybrid system aimed at converting existing fleet vehicles to electrically assisted powertrains offering fleet managers an immediate low cost alternative to the high capital investment of relatively unproven, all-new electric vehicle designs. The key to Echo's strategy is the bolt-on nature of its solution that introduces little or, in some cases, no additional points of failure, making it very low risk compared to competing solutions. To find out more please visit www.echoautomotive.com.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new technologies and development stage companies. These forward-looking statements are made as of the date of this news release and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our current report on Form 8-K filed October 15, 2012, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact:
CONTACT:
David Waldman/Natalya Rudman
Crescendo Communications, LLC
Tel: 212-671-1020 x304
Email: ECAU@crescendo-ir.com
www.EchoAutomotive.com

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