Echo Automotive Welcomes Key Members to the Team

Company Adds Technology Entrepreneur Dale Jensen to Advisory Board and Technology Sector Veteran Anne-Marie Anderson as General Counsel

Marketwired

SCOTTSDALE, AZ--(Marketwire - Feb 7, 2013) - Echo Automotive, Inc. (OTCQB: ECAU) ("Echo Automotive" or the "Company") a developer of technologies enabling the cost effective conversion of existing fleet vehicles into fuel efficient hybrids is pleased to welcome respected entrepreneur, developer, investor and business leader, Mr. Dale Jensen to its growing Advisory Board.

Mr. Jensen is an original investor of Major League Baseball's Arizona Diamondbacks and was a General Partner of the organization. An interest in baseball is just one of the more visible aspects of Jensen's portfolio as he is an investor in more than 30 other companies. He began his career as the youngest V.P. of The National Bank of Commerce and then went on to co-found Information Technology, revolutionizing the banking industry with computer software and solutions. He then sold the company for $383 million in 1996. Among his subsequent holdings in technology and entertainment, Jensen is a principal and investor in entertainment entities focused on film and television production branding and content. His interest in environmental change and the automotive industry came to the fore during a period as co-promoter of high profile motorsports events that led in 2007, to the introduction of a "green auto race" along with the development of a regional environmental expo. A Nebraska native, he endowed the Dale M. Jensen chairs in math and computer science at the University of Nebraska. To this day, he remains actively engaged across a broad spectrum of philanthropy, most notably in Arizona where he resides.

"I am a lifelong believer in the electrification of transportation," commented Dale Jensen. "I had a keen interest in Echo Automotive's technology and so it was easy for me to accept an advisory role as soon as it was proposed. I look forward to providing guidance and input to the Company by offering my experience as a technology entrepreneur." Echo's management reports that it will be working closely with Mr. Jensen in the coming months, especially regarding talks with various municipalities as this is an area he has had extensive dealings and experience with throughout his career.

In related news, Echo Automotive is further pleased to announce the appointment of Ann-Marie Anderson, Esq. to the role of Echo in-house General Counsel. Ms. Anderson's seventeen years of practice experience includes representation of publicly and privately held companies in complex transactions, venture capital finance, corporate formation and governance, securities, litigation (state and federal court), administrative, regulatory proceedings and commercial real estate transactions and financings in industries such as technology, venture capital, renewable energy, financial institutions, healthcare, sports/stadium development, automotive, silicon chip manufacturing, retail and real estate. She has practiced with large regional and international law firms and served as General Counsel, Vice-President and Corporate Secretary for a San Francisco technology company, which pioneered connecting the Internet to BlackBerrys. Her government and law enforcement experience came from her service as an Assistant Attorney General. She earned her J.D. degree at the University of Michigan Law School and a B.A. at Albion College. With an extensive list of publications and speaking engagements to her credit, she is also a member of a number of notable professional and civic associations and sits on a number of prominent committees and boards. She was admitted to practice in Arizona (State and Federal court) and is an accomplished tennis player at both the state and national level.

"Ann-Marie understands startup technologies and what it takes to build a successful venture," comments Echo COO and Managing Director, Patrick van den Bossche. "She has been there, done that, and we are in complete agreement regarding the need for transparency and clarity of how we operate our business. Her no-nonsense approach is a key asset at this stage of our growth and it sends an important message to our stakeholders of the seriousness of our intent and the determination with which we aim to pursue success."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information, visit our website at: www.echoautomotive.com.

About Echo Automotive, Inc. (OTCQB: ECAU)
Echo Automotive, Inc. develops technologies and products designed for cost effective conversion of existing vehicles into highly fuel-efficient hybrids and plug-in hybrids. The key to Echo's strategy is the bolt-on nature of its solution that introduces little or, in some cases, no additional points of failure, making it very low risk compared to competing solutions. For more information, please visit www.echoautomotive.com.

Notice Regarding Forward-Looking Statements

This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new technologies and development stage companies. These forward-looking statements are made as of the date of this news release and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our current report on Form 8-K filed October 15, 2012, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

Contact:
CONTACT:
David Waldman/Natalya Rudman
Crescendo Communications, LLC
Tel: 212-671-1020 x304
Email: ECAU@crescendo-ir.com
www.EchoAutomotive.com
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