PORTLAND, Ore., May 6, 2014 /PRNewswire/ -- Augmenting its leadership position in the higher education consumer marketplace, EDPlus Holdings, LLC (EDPlus Holdings) announced today that it has acquired Unigo, LLC, a leading website featuring hundreds of thousands of student-generated reviews of U.S. colleges. The Unigo.com experience will be expanded to include +U™, a website launched by EDPlus Holdings earlier this year that combines students' unique preferences and profiles to accurately match them with a tailored list of higher education institutions, financing options, internships and jobs after college. Additionally, ScholarshipExperts.com (an EDPlus Holdings web property), the fastest and easiest way to find free, customized, available scholarships, will be consolidated into the new Unigo.com.
"The acquisition of Unigo demonstrates the breadth and depth of our College Information Marketplace strategy, and strengthens our commitment to building long-term relationships with consumers in the higher education market," said EDPlus Holdings SVP of Digital Services Brad McMahon. "We will now be able to reach more than 50 percent of all people looking to make a decision about where to go to college in the U.S., and provide them with invaluable services that will support their success from the moment they begin to search for a higher education experience, to beyond their graduation."
In addition to Unigo's reviews of 6,500 colleges, which have drawn tens of millions of unique visitors over the past several years, Unigo.com offers the ability for prospective students to have live one-on-one phone or video sessions with college counselors and current college students from around the country for help with their college application and decision process. With more than 1,500 counselors and 15,000 college students available for sessions, prospective students can browse and search based on the type of desired session, areas of interest, region, and much more. Prospective students also use Unigo for admissions advice and access to an interactive guide helping them through every aspect of the college admissions and financial aid process.
The acquisition of Unigo by EDPlus Holdings also includes Unigo's College Switchboard, a suite of SaaS offerings licensed to colleges that provide engagement software to help attract and retain the best students. College Switchboard includes: Admissions, Retention, Career Services and Alumni Giving tools. These products can be licensed independently or in combination with Unigo's college market research and college advertising offerings.
"Unigo is a leader in helping students learn more about what colleges are really like, so they can make informed decisions," said Unigo Founder and CEO Jordan Goldman. "EDPlus Holdings is a leader in matching students with colleges, financing options, internships, scholarships and jobs, so this combination creates a very powerful solution that the Unigo team is very excited about. This will be an invaluable resource in preparing students and families for one of the most important decisions of their lives, and to continue helping them throughout college and in life after graduation."
Under the terms of the acquisition, Unigo employees will become EDPlus Holdings employees, but will remain in New York where Unigo is based. Jordan Goldman will become Vice President of Business Development and Innovation for EDPlus Holdings.
McMahon added that the company is poised to be the number one resource for students in 2014, and will likely exceed one million registered members by the end of this year.
ABOUT EDPlus Holdings, LLC
EDPlus Holdings, LLC, provides the most personalized and accurate platform for matching students with schools, financing, rewards and jobs. Our Network of targeted web properties now delivers over 10 million unique consumer interactions each year, and we have private student loan relationships with over 120,000 consumers. EDPlus Holdings uses its unique insights and proprietary technologies to provide complete and transparent information that helps you choose the right school for your needs and your future goals. From picking a school, to funding your education, to maintaining financial discipline while you build your career, EDPlus Holdings is your trusted and reliable partner. EDPlus Holdings, LLC is an indirect, wholly owned subsidiary of Aequitas Capital Management, Inc. ("Aequitas Capital"). Founded in 1993, Aequitas Capital is an alternative investment management company dedicated to innovation, discipline and excellence. With proven expertise in finance, management and technology – Aequitas sources, structures and implements Private Credit and Private Equity solutions, benefiting the individuals and institutions that trust Aequitas as a valuable investment partner.
Unigo is one of the web's largest resources helping families find, get in and pay for college. The site features more than 200,000 multimedia college reviews and attracts more than 10 million visitors per year. Unigo has received education grants from The Gates Foundation, investment from McGraw-Hill Education Ventures, and recognitions from The Association of Educational Publishers, Facebook, AlwaysOn and the Webby's. Jordan Goldman, Unigo's founder and CEO, was named "One of the top 30 young entrepreneurs in America" by Inc magazine.
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