Eileen Carty Named VP of National Ad Sales

Sales Leader Continues to Grow Internet's Top Destination for Fashion Search, Shopping & Lifestyle Media


SAN FRANCISCO, CA--(Marketwired - Aug 1, 2013) - POPSUGAR Inc., a global media and technology company at the intersection of content and commerce, today named Eileen Carty, former Regional Vice President of East Coast Sales as Vice President of National Sales at POPSUGAR. Directly reporting to Kristine Shine, Chief Revenue Officer, Carty will now be leading sales efforts out of POPSUGAR's New York offices including display, mobile, email and branded content partnerships, nationally.

"We couldn't be happier and more confident in Eileen's ability to lead our national sales efforts," says Shine. "Over the last 5 years, Eileen has successfully developed numerous key brand and agency partnerships that contribute significantly to POPSUGAR's growth as the leading online fashion/lifestyle content and commerce destination. She consistently delivers value to our clients, and is a tremendous asset to the organization."

Carty has been a part of the growth for more than half a decade, beginning her career at POPSUGAR in 2008 as a Senior Account Executive. Transitioning a year later as Director of East & Midwest Sales Eileen moved on to lead the East Coast Sales team for 4 years generating revenue, branded content partnerships and marketplace awareness for POPSUGAR. Prior to POPSUGAR, Eileen had a long history of building sales territories and introducing new advertising platforms at well-known media start-ups such as Glam Media, MySpace.com and cars.com.

POPSUGAR is headquartered in San Francisco, with studios in Los Angeles and New York and offices in Chicago and London.

POPSUGAR Inc. is a global media and technology company at the intersection of content and commerce -- online, on mobile, and at your door. POPSUGAR.com is the go-to destination for the biggest moments, the hottest trends, and the best tips in entertainment, celebrity, fashion, beauty, fitness, food, and parenting. In addition to the best original lifestyle content, POPSUGAR's growing portfolio of commerce brands includes ShopStyle, the leading fashion search engine, and POPSUGAR Must Have, a monthly subscription box featuring editor-curated products. Targeting women 18-40, POPSUGAR draws over 20M users worldwide, 50M live and on-demand video views per month, and half a billion in annual retail revenue. POPSUGAR Inc. is a privately held company funded by Sequoia Capital and Institutional Venture Partners with offices in Chicago, Los Angeles, New York, San Francisco, and London. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.

View Comments (0)