Elisabeth DeMarse, the Chairman, President and CEO of TheStreet, Inc. (TST), Interviews with The Wall Street Transcript

Wall Street Transcript

67 WALL STREET, New York - December 27, 2013 - The Wall Street Transcript has just published its Entertainment, Toys and Games Report offering a timely review of the sector to serious investors and industry executives. This special feature contains expert industry commentary through in-depth interviews with public company CEOs, Equity Analysts and Money Managers. The full issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

Topics covered: Publishing Demand - Competition in Publishing

Companies include: TheStreet Inc. (TST)

In the following excerpt from the Entertainment, Toys and Games Report, an expert analyst discusses the outlook for the sector for investors:

TWST: I'd like to start the interview with just a brief overview of TheStreet's business.

Ms. DeMarse: TheStreet was founded by Jim Cramer in 1996. Cramer was a hedge fund manager and media personality who had the investment thesis to use technology to bring Wall Street to Main Street. His vision was to use the Internet to level the playing field for investors and to bring transparency to the financial markets through market commentary and utility; to engage, entertain and educate investors, and combine that with subscription services for stock research and recommendations. Jim Cramer had the credibility and resources to execute on this vision in 1996.

This year, on November 19, we announced TheStreet had signed a new four-year contract with Jim Cramer, so the future for our continued collaboration with Jim is bright. We look forward to taking the company to the next level by delivering a seamless combination of authoritative advice and news, useful technology and access to the ideas of the greatest professional investors on Wall Street. Our different divisions share a commitment to well-written content on topics our readers are obsessed with, be it immersive research resulting in stock recommendations in our subscription products like RealMoney and Action Alerts Plus, or indispensable mergers and acquisitions data and news at The Deal, or in-depth commentary and market analysis at TheStreet.com.

TWST: Give me a brief overview of your business model.

Ms. DeMarse: Cramer founded the company on a dual-monetization model, and today 80% of our revenue is derived from subscriptions. Our first subscription product was RealMoney, and now we have 14 offshoots from that franchise, including Action Alerts Plus, featuring Stephanie Link; Dave Peltier's Dividend Stock Advisor; and Herb Greenberg's Reality Check. Our other subscription divisions include The Deal, which is our institutional mergers and acquisition business and our RateWatch division, which covers the consumer money markets.

Twenty percent of our revenue is derived from advertising on our free site, TheStreet.com. So we are very fortunate that we have both subscription and advertising revenue. When we bring a unique visitor to our sites we can monetize them in two ways: We can sign them up for a subscription or we can have them engage with our advertisers, or both.

TWST: Do you see that 80/20 percentage continuing, or do you see that changing since online advertising revenue in general is weak? And do you see the decline of online advertising continuing going forward?

For more of this interview and many others visit the Wall Street Transcript - a unique service for investors and industry researchers - providing fresh commentary and insight through verbatim interviews with CEOs, portfolio managers and research analysts. This special issue is available by calling (212) 952-7433 or via The Wall Street Transcript Online.

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