Elizabeth Arden goes for Bieber fever

Elizabeth Arden bets on Bieber fever, Nicki Minaj, beefing up pop star perfume roster

Associated Press

NEW YORK (AP) -- Elizabeth Arden Inc. is beefing up its pop star perfume roster with Justin Bieber and Nicki Minaj fragrance brands.

The beauty products seller, which already has a foothold in the musician perfume market with Britney Spears, Taylor Swift, Usher and Mariah Carey fragrances, didn't say how much it paid for the global licenses from Give Back Brands.

Give Back Brands LLC is a company that donates the net profits of its celebrity-endorsed fragrances and beauty products to the stars' favorite charities.

Someday, Bieber's first fragrance, launched in spring 2011. His second fragrance, Girlfriend, is expected to reach U.S. department stores this summer. The first fragrance from Minaj is set to launch in the United States this fall, the company said.

Elizabeth Arden said it expects the acquisition to boost its profit starting in the first half of fiscal 2013, which covers the months of October 2012 through March 2013.

The company also backed its guidance for the year ending in June, saying that it still expects to post a profit of $1.95 to $2 per share, excluding the impact of recent acquisitions and other one-time items, on revenue of about $1.24 billion

Analysts polled by FactSet expect a profit of $2 per share on revenue of $1.24 billion.

Elizabeth Arden, based in New York, also sells non-music fragrance brands including Juicy Couture and Kate Spade, as well as lotions and makeup. Its shares rose 37 cents to $35.56 in morning trading.

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