WELLINGTON, Fla., June 4, 2013 /PRNewswire/ -- Embark Holdings, Inc. (EMBK) announces today that its wholly owned subsidiary Muscle Warfare, Inc. has just granted exclusive rights for the distribution of its complete line of elite and recently rebranded products, which provide the highest quality and efficacy HFL Laboratory Banned Substance Free Certified Sports Nutrition throughout the country of Australia! Nutri-Sups Worldwide Distribution Group is positioned in the heart of Sydney, one of the strongest international markets for U.S. sports nutrition products in the world. Nutri-Sups Worldwide has proven its capabilities to market and distribute Muscle Warfare products effectively including high sell through with consistent repeat sales.
This new partnership was forged due to both parties excitement to catapult Muscle Warfare's rebranding initiative to further grow an already strong business relationship. As part of this deal, Nutri-sups has made a 7 month commitment to purchase a minimum quantity of over $200,000.00 in Muscle Warfare products, while simultaneously committing its own resources to aggressively market the brand throughout Australia, which shows their confidence.
Nutri-Sups has committed to a marketing initiative, which includes: the creation of 3 high quality television commercials, which will showcase Australia's most well-known bodybuilders and athletes, thus guarantee high viewership of these videos, which were made exclusively for several Muscle Warfare new items; these versions were originally made for Muscle Warfare to utilize within U.S. markets. In addition, Nutri-Sups Worldwide has committed to extensive billboard advertisements in highly visible locations within major cities. To create additional brand awareness, Nutri-Sups has committed to print and distribute a minimum of 1000 Muscle Warfare T-Shirts and tank tops, every month during the 7 month program, which will build sales support for their internal rep structure to support more brand growth and awareness throughout the region. Nutri-Sups Worldwide Distribution Group has its own model and athlete endorsement agency, which further facilitates their ability to effectively represent the Muscle Warfare brand with the highest quality athlete endorsements.
Daniel Amato, President and CEO of Muscle Warfare Inc. states, "I couldn't be happier with this deal, Nutri-Sups Worldwide Distribution Group represents our preferred International sports nutrition distribution partner and has proven to set a standard above the competition. Their abilities to follow through on their commitments over the years add to our confidence that we have chosen the right partner. The quality of their organization and their ability to repeat sales with our company has demonstrated their commitment and belief in our brands, which has naturally guided us to this great new opportunity for strong mutual growth."
Josef Ludriguez, President and Chairman of Nutri-sups Worldwide Distribution Group states, "We are excited to take the Muscle Warfare brand up to the next level of sales and growth due to our previous success. Our customer's strong satisfaction with the efficacy and potency of Muscle Warfare sports nutrition products is clear. While carefully considering the new packaging, re-branding and newly added HFL Banned Substance Certifications for use by all competitive athletes, we have decided to make this large commitment along with Muscle Warfare, in full confidence and are excited about the future prospects of achieving mutual success."
About Muscle Warfare, Inc. (EMBK)
Muscle Warfare is a cutting edge sports nutrition manufacturer that is passionately driven to create and distribute the absolute highest quality products in the marketplace. Every product we develop has been forged with great experience and focus on maximizing product efficacy for real world results. Furthermore, Muscle Warfare products are rigorously tested by top testing labs to help insure them free of banned substances. We are truly committed to helping all athletes achieve and surpass their highest goals and potential.
About Embark Holdings, Inc.
(EMBK) Founded in 1985 and headquartered in Wellington, Florida, United States, our business model is to research, evaluate, and acquire profitable private firms in the business segments of sports nutrition, energy, and business services for the benefit of our shareholders.
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About Nutri-Sups Worldwide Distribution Group
Nutri-sups Worldwide Distribution Group has been considered to be the most reputable Distribution Company in Australasia. Our Distribution Network covers all states and cities across Australia and New Zealand. Our Exclusive International brands are known to be the most reliable in the World's Sports Supplement Industry which have the highest quality, purity and potency to deliver the finest results and health benefits. We are continuously updating and distributing nutritional products to a wide range of retailers across Australia and New Zealand at the most competitive prices with the best services.
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