Embrace Home Loans Launches Educational Video on How to Keep Your Lending Operations

As risk, cost and complexity of lending increases, new video provides best practices for community institutions to retain customers, maintain a competitive edge

Business Wire


As the risk, cost and complexity of lending surges, community financial institutions are increasingly exiting the mortgage business. In response, Embrace Home Loans has released a new educational video, detailing the benefits for why community financial institutions must preserve their lending operations to better retain members and maintain a competitive edge. The video will be debuted during NAFCU’s 47th Annual Conference & Solutions Expo at Embrace’s booth.

The national lender’s educational video also overviews Embrace Home Loans’ latest program, the Affinity Mortgage Solution, which provides community institutions a residential lending program that is simple, risk-free and profitable. A private label (branded in the financial institutions’ name) fully outsourced program offering conventional, FHA, VA and USDA residential mortgages, Affinity removes all regulatory oversight from the institution but helps maintain its member base. Unlike other programs, Embrace manages member engagement to advance institutions’ brands.

“Today’s lending environment is fraught with risk, making it difficult for credit unions to justify staying in the mortgage business,” said Dennis Hardiman, CEO and founder of Embrace Home Loans. “Exiting, however, can be detrimental to an institutions’ competiveness, making outsourcing a viable solution. Through our new educational video, we aim to equip credit unions with the tools and knowledge necessary to retain their lending operations while not compromising the member experience. We encourage our industry peers and partners to watch our new video to learn more.”

To view the video, please visit Embrace Home Loans’ booth #639 at the NAFCU 47th Annual Conference & Solutions Expo in Las Vegas from July 22-26, 2014.

To learn more about how Embrace is uniquely positioned to provide community banks and credit unions with a solid mortgage solution, please call 1-800-333-3004 or email Jacqueline Weed at jweed@embracehomeloans.com.

About Embrace Home Loans

Founded in 1983, Embrace Home Loans is a direct lender for Fannie Mae and Freddie Mac, approved by FHA and VA, and an issuer for Ginnie Mae. Embrace Home Loans has remained a prominent leader in the industry, having helped hundreds of thousands of individuals and their families purchase new homes, lower their monthly payments and consolidate high-interest debt since its inception. For more information, please visit www.embracehomeloans.com.

For Embrace Home Loans
Rebecca Mayo, 678-781-7221
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